Archive

Author: Clementine James

  • Net Zero Policy: The latest political football or a real own goal?

    August 2, 2023

      Net Zero Policy has once again been dominating the headlines, with the latest wave sparked up by the Uxbridge and South Ruislip by-election where Labour London Mayor Sadiq Khan’s controversial ULEZ expansion policy was seen to cost the Parliamentary Party a win on Super Thursday. This result says more than meets the eye – on one side the Conservative’s will now be thinking that they could replicate this win with other newly marginal seats...

  • Friend or foe? Five things we learned from FleishmanHillard’s panel event on the influence of generative AI on communications

    July 17, 2023

    Few people had heard of generative AI this time last year, but since ChatGPT launched in November it’s generated an incredible amount of attention from the media and social media – not all of it helpful or sober – and raised question after question about what it means for the future of communications. To try and provide some answers and clarity, FleishmanHillard UK recently hosted a panel event featuring four experts, each with their own...

  • The Power of In-Person Video Shoots: Crafting Unforgettable Brand Stories

    July 5, 2023

      Lights, camera, action! When it comes to creating compelling brand videos, the advantages of in-person shoots are as crisp and clear as 4K footage. Unlike increasingly popular Zoom recording, in-person shoots give us the freedom to utilise quality camera angles, lighting techniques and locations to create a visually and emotionally engaging experience. In today's digital age, where remote work is as common as awkward virtual backgrounds, the art of video creation faces new challenges...

  • The changing face of influencer marketing and how to stay ahead of the curve

    July 4, 2023

    Following my attendance at the PR Week Influencer 360 event, I thought it was worth sharing some important news and trends within the influencer marketing sphere, and what this could mean for brands and creators. New Changes in disclosing what is an ‘Ad’ Previously the ASA shared guidance that a post should be declared an ‘Ad’ if the influencer received some sort of payment AND the brand had some form of editorial influence on the...

  • Taking a moment: How togetherness drives creativity

    June 29, 2023

      Whether kicking ideas around a design huddle, a quiet word of support from a colleague, or unplanned drinks after work, shared moments energise us as creatives. Now just to allay any fears, this is not a middle-aged man’s call to return to a five-day office week. I like going into the office. I also like working from home with a steaming cup of tea on my desk and no commute. But I was recently...

  • AI advancements set to bring seismic shifts in how we access healthcare

    May 5, 2023

    Recent breakthroughs in AI and the anticipated speed at which businesses and industry are expected to transform will likely bring seismic shifts to the Healthtech landscape – from the way that people access healthcare to how we utilize data and begin to develop new systems and tools. There is a whirlwind of innovation ahead and, as more businesses plug themselves in, the speed of transformation in the sector is likely to shift current challenges in...

  • FleishmanHillard UK has signed Working with Cancer Pledge

    April 13, 2023

    We’re very pleased to announce we have signed the Working with Cancer Pledge The Pledge was established as a way to abolish the stigma and insecurity that exists for people with cancer in the workplace. It asks organisations to provide a more open, supportive and recovery-forward culture at work for all employees with cancer. Christine Lydon, Director (Healthcare) and Chair of Disability ERG, commented, “Speaking from experience, navigating work after a cancer diagnosis can be...

  • FleishmanHillard’s latest research report on trade shows the EU remains the most important international market for UK business

    March 29, 2023

    UK BUSINESS LEADERS: UK TRADE WITH THE EU AND WORLD STILL HAMPERED BY POST-BREXIT DISRUPTION, SEEN AS TOP ISSUE TO SOLVE FleishmanHillard Research Shows the EU Remains the Most Important Market for Trade, but is Affected by Issues at the Border and Across Supply Chains 73% of Business Leaders see Correlation Between International Trade, Business Performance and Corporate Reputation   The global environment for trade has been through a difficult few years, with the impacts...