Archive

Year: 2022

  • What does authentic communication feel like in practice?

    July 27, 2022

    What does it take to bring an authentic voice to one of the UK economy’s most important sectors and how does it affect one of the leading voices in the national debate? Kate Nicholls OBE, CEO of UKHospitality talks about her experience as one of the most vocal communicators for the hospitality sector at the height of the pandemic. In conversation with Liam McCloy, Partner & EMEA Lead for Food, Agribusiness and Beverage at FleishmanHillard...

  • How can banks communicate authentically through the cost-of-living crisis?

    July 25, 2022

    Emily Rushgrove, Associate Director Good communication is vital – but in times of crisis, its importance rises still further. That’s true now amid the cost-of-living crisis and many banks have already begun announcing measures to help their customers, be they retail or commercial. Banks must make sure that they communicate with authenticity and demonstrate to consumers that they’re ready to help. Their words must map to their actions. Saying one thing but failing to act...

  • Authentic Magic: Gaining notoriety

    July 20, 2022

    Samuel Hogarth is a street magician based in London. He is originally from Chorley in Lancashire, England. Samuel uses authenticity during his street shows, which he believes helps him to connect with crowds and makes his show stand out from the rest. Samuel credits authenticity as helping him garner more notoriety as a successful magician. Creating magic I always knew I wanted to be a magician when I was young, however I only decided I...

  • No time to lie: Gen-Z’s perspective on corporate greenwashing

    July 15, 2022

    TJ Jordan, Creative and Caitlin Whyte, Account Manager Authentic Action With the increase in demand for global brands to be more sustainable, how many brands are actually living up to their claims of committing to green practice? In recent times, the term ‘greenwashing’ has been used to describe companies that purport to be environmentally conscious for marketing or reputational purposes, but their action does not reflect the message they are communicating. Research shows that Gen-Z...

  • Forget taxes, the Tories need to tell us their plans on international trade

    July 14, 2022

    Tim Harding, Associate Director, International Affairs As the Conservative leadership election heats up, candidates are vying for pole position on who can lower taxes the most. But amidst a steep drop in UK exports, continued uncertainty over the trade relationship with the EU, and global supply chain difficulties, we need to hear much more from the candidates to be the next Prime Minister about their approach to international trade. That is what will shape the...

  • Authentic beauty: Visibility and representation

    July 7, 2022

    Beauty is in the eye of the beholder, but we know that across the world attitudes are changing as perceptions of the ‘visual norm’ evolve. Research from Kantar reveals, 65% of consumers say that it’s important that the companies they buy from actively promote diversity across society. And we are seeing brands rapidly adapt to more inclusive campaigns. However, for every brand that gets this right, there are many that fail to consider the intricacies...

  • Red lines, red tape, and the Red Flag: Why Sir Keir Starmer’s Brexit speech is a political gamble

    July 5, 2022

    Luke Downham, senior account manager and head of Labour Party engagement For a supposedly “boring” leader, last night Sir Keir Starmer took quite the political gamble. Less than three years ago, Starmer seemed very comfortable as Labour’s “Remainer-in-Chief”, calling for a second referendum that could overturn the result of the first. Fast forward to a balmy evening in July 2022, and not only has Starmer embraced the premise of the Brexit project but also pledged that...

  • What the by-election defeats mean for Boris Johnson

    July 1, 2022

    Last Thursday, the Prime Minister suffered a historic defeat in two parliamentary by-elections as the Liberal Democrats overturned a Conservative majority of over 24,000 – the biggest ever mid-term swing – and Labour regained the former ‘red wall’ seat of Wakefield. Are the Tories on track to lose the next election? One traditional school of thought on by-elections is that governments droop mid-term and then bounce back. Boris Johnson and his party will therefore be...

  • FleishmanHillard UK confirmed finalists in IPRA GWAs

    June 30, 2022

      FleishmanHillard UK has been confirmed as a finalist in the International Public Relations Association (IPRA) Golden World Awards (GWA) for its work for UKHospitality alongside Fleet Street Communications. The campaign, 'Saving the hospitality sector', which harnessed public affairs, media relations and social engagement to save the hospitality sector from the point of no return during the Covid-19 pandemic, has been shortlisted in the Hospitality category. Winners are announced on 28th July. Contact us...

  • People are making career choices based on team culture, leadership and values

    June 29, 2022

    Behind-the-scenes at FleishmanHillard UK: Part Four Team culture and investing in your team In our final part of the series, we interview FleishmanHillard UK and Middle East CEO Jim Donaldson, for insight into what it is like to lead our award-winning team. He also shares some news about the agency's plans for the future.   With winning several Agency of the Year awards in 2021, what do you think is the driving force behind this team’s...

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