Archive
Year: 2015
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Why Brands Need Feminism
September 30, 2015
Feminism could be described as something of a buzzword at the minute. It has made waves in politics, sport and celebrity, such as Emma Watson’s HeForShe United Nations speech, and Helen Mirren’s recent claims that there is "profound sexism" in the acting industry. It divides opinion across the board, but at its most basic definition, feminism is the agreement that women have been subject to certain injustices because of their gender, and that we should...
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Corbyn delivers an authentically Corbynite speech…
September 29, 2015
As a rallying call to his core supporters Jeremy Corbyn’s first Conference speech as Leader of the Labour Party certainly delivered. He sought to reinforce his identity as one of them rather than as a member of the Westminster elite. He dressed his attacks on the media (collectively and individually) in what was meant to be self-deprecating humour. But like John McDonnell’s speech the day before the media heard the message loud and clear. As...
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Shining a Spotlight on Mental Health
September 25, 2015
When Jeremy Corbyn got to grill David Cameron during Prime Minister’s Questions for the first time last Wednesday, he devoted two of his questions – a third of his weekly prime-time platform – to talking about mental health. And as if to back up this statement of intent, Corbyn has also created a new shadow cabinet position of Shadow Minister for Mental Health. This is hugely significant. For too long, mental health issues have been...
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Abstract Digest #10
September 25, 2015
Welcome to Abstract Digest, a condensed look at this week's best links from the internet, compiled from our staff here at the London office. Future Pantone announces its most fashionable colours for 2016. The US and China want to set ground rules for cyberwarfare. Welcome to the slow death of the web. Apple's electric car given 2019 launch date. "Made in Germany" will take a massive blow as the Volkswagen scandal develops. BT pledges...
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Will Bournemouth restore the Lib Dems back to health?
September 23, 2015
Seaside resorts like Bournemouth have long been reputed for refreshing and rejuvenating even the most battered of souls; the Liberal Democrats could not have chosen a more apt locale for their 2015 party conference. Much as the Victorians came here to return to health, so too has the party. Having accepted their electoral defeat, the loyalists coalesced in Bournemouth to gather strength and rally round not only a new leader but also a new raison...
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The Digital Enterprise Gives Power To The People
September 21, 2015
You can Skype or video-conference colleagues on different countries every day; use Tweet Deck and Twitter to keep up to date with market trends and news announcements. BYOD means you can manage multiple email accounts on your smartphone and coordinate with your colleagues and professionals on any device on-the-go. You launch a brand on Instagram, create a community on Facebook, hold ‘hangouts’ on Google+, order a taxi with an app and watch your calorie intake...
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Rugby World Cup 2015 – Time to Talk Tactics
September 18, 2015
The Rugby World Cup (RWC) begins today and it’s only natural that my thoughts have begun to stray to the action to come and who will end up on top. Yet it’s not just the tournament that has piqued my interest but the tactics that brands are employing to sponsor this global event and what they hope to gain. According to the organiser’s, World Rugby, this year’s tournament is going to break records with 500,000...
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Abstract Digest #9
September 18, 2015
Welcome to Abstract, a collection of creativity, inspiration and the week's most interesting news! Future Aston Martin reveals DB10 stunt sequences for Bond film ‘Spectre’. Intelligent machines: the jobs robots will steal first. Microsoft set to reveal new Windows 10 devices in early October. Nescafé has lost faith in the dotcom and is betting big on Tumblr instead. Mercedes developing self-driving limousines. NASA delays Orion capsule's first manned flight until 2023. Your next smartphone could...
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Position Takers, Opinion Shapers
September 17, 2015
Ever since the release of Oliver Stone’s 1987 feature ‘Wall Street’, the marauding figure of the corporate raider has fascinated and alarmed both audiences and big business in equal measure. Today, a different breed of animal stalks the plains (minus garish braces, immaculately coiffured hair[i] and Michael Douglas). According to Hedge Fund Research, activist hedge funds grew their assets 269% to almost $120 billion between 2009-2014, largely off the back of increased investment from major...
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The Labour Mayoral Candidate Result
September 11, 2015
This lunchtime, the Labour Party announced the first in its slew of internal election results, confirming Sadiq Khan MP as its candidate for the London Mayoralty in May next year. Khan, MP for Tooting since 2005, was seen as the main challenger to frontrunner and establishment and proud Blairite candidate, Dame Tessa Jowell. Although winning is for Khan a big achievement, it is not a shock on the same scale as a Diane Abbott win...