Archive
Year: 2015
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Friday TechMunch: FleishmanHillard @ TEDxEastEnd
February 13, 2015
Recently, FleishmanHillard was at TEDxEastEnd, an independently-organised TED event held at East London’s Oval Space, helping to amplify the ideas shared by its 23 speakers and extend their reach well beyond the 400 people in the room. This year’s TEDxEastEnd saw speakers, ranging from John Dolan, an internationally-acclaimed artist who made his reputation while homeless in East London, to virtual reality guru David Sackman - talk about a society without borders. After raising the profile...
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Content is king: FleishmanHillard and Specialist are ready to hold court
February 2, 2015
It’s a battle cry that you would have heard rattling around offices for years, reverberating off your press releases, keynotes and articles. Content is king. As clichéd as that phrase has become, it has never been more true. In the age of the Internet, content dominates. In a congested marketplace, strong content gets brands heard. In a climate where brands are moving paid media spend into social platforms, getting content right is imperative. It’s only...
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Friday TechMunch: Ready or Not, Here They Come
January 23, 2015
2014 was a year of highs and lows for drone manufacturers. A report published by the Guardian said that sales of consumer drones were up 24% but there were precious few weeks without at least one article or government expressing their done-related concerns. Today, “the ultimate toy that spans the generations” is at once an exciting, new opportunity for consumers and commerce, and a threat to national security...