Archive
Technology
-
AI in the Newsroom
August 26, 2025
PANEL EVENT: Generative AI is revolutionising content creation, distribution and audience engagement. Through an analysis of industry trends, case studies and expert insights, we will explore the rise of Generative AI in the newsroom (and beyond!) and the opportunities and challenges it presents for modern comms teams. AI isn’t just a productivity enhancer, it’s a strategic enabler – allowing brands to more effectively protect their reputations, navigate cultural complexity, and drive business outcomes. Join our...
-
Changing Communications Tack at Mobile World Congress
February 21, 2024
The last time I attended Mobile World Congress, it was before the iPhone had been launched in Europe. The world of telecoms – and PR – was very different. Pretty much every publication in the region sent a host of tech reporters, and the job of the PR was hosting 30+ briefings on stands where booth babes were still a standard accessory. Fast forward to 2024, and comms at MWC is a very different story...