Archive
Social
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The Lowdown on Facebook’s Instant Articles
May 18, 2015
Your Facebook newsfeed may finally be a place that can do actual news justice. Facebook has always struggled with how to push users to 3rd-party content without losing its grip on them (coming to the awkward arrangement of an in-app browser on mobile devices) – until now...
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Social Media Reacts to Televised Challengers Debate
April 16, 2015
At the conclusion of this evening’s challengers political debate, communications and public affairs consultancy FleishmanHillard (@FHUKPolitics) has produced social media analytics charting online reactions to the Party leaders and topics discussed. Nicola Sturgeon won the debate, the FleishmanHillard Social Analytics team has found, after analysis of exchanges on twitter...
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You’ll Never Guess Who Won the Super Bowl Ad Social Amplification Match
February 3, 2014
...probably because you weren't thinking about it. But here at FleishmanHillard, we are often tasked with amplifying adverts on social media. It's a common brief, from the days of writing and issuing a press release about a new ad, to the more current complications around live tweeting, creating content and building online buzz. It's just one of the reasons why we have developed Black Box, a tool that drives real-time insight that can drive social conversation...