Archive
Consultancy
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Content Collective: We’re Here And We’re Ready To Play
July 3, 2015
Over the last few years, content has been having a bit of a moment. Everyone everywhere has been clamoring about how ‘content is king’ and how ‘branded journalism’ is the way forward. And they’re right, it is. No brand can hope to survive the bear-pit of our modern social-media driven marketplace without spot-on, targeted, well-produced content. The only problem with declaring that content is our future is that you might forget it’s also been our...
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Insight-Driven Content Marketing
June 25, 2015
“Insight-driven content marketing”. Buzzwords have rarely been so crammed into a single sentence in the history of marketing. Yet, this was the title of the keynote I gave earlier this month at ICEEfest (the Interactive Central & Eastern Europe Festival), and it is a matter of some serious import for marketers. As I told attendees in Bucharest, the question of how to produce good or even great content marketing programmes is one our entire industry...
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Safety Instructions for Creative Daredevils
June 2, 2015
Everyone wants to run innovative, ground-breaking marketing and communications programmes. We all want to create beautiful campaigns that make a real impact on a brand or company. To ‘play it safe’ earns no bragging rights on the marketing playground. But so often, we follow a familiar course because we know it’s what’s worked for the brand before. We carry on because the audience eats it up; albeit sometimes like my finicky toddler son. We don’t bother...
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Friday TechMunch: Who Are The 11%?
June 1, 2015
The UK Office for National Statistics recently released a report that found 11% of UK adults today have never used the internet in any capacity. That means that a staggering 5.9 million adults in Britain have never accessed online content. Considering 35m people have a smartphone in the UK (over 30% of these users look at their smartphone within 5 minutes of waking) and fixed broadband Internet connections are now in use by 91% of...
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The Lowdown on Facebook’s Instant Articles
May 18, 2015
Your Facebook newsfeed may finally be a place that can do actual news justice. Facebook has always struggled with how to push users to 3rd-party content without losing its grip on them (coming to the awkward arrangement of an in-app browser on mobile devices) – until now...
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Friday TechMunch: Five Years on What’s The Scorecard for Tech City?
May 15, 2015
In 2010 David Cameron said “our ambition is to bring together the creativity and energy of Shoreditch and the incredible possibilities of the Olympic Park to help make east London one of the world’s great technology centres.” Almost five years on, how successful has the government been and what does this tell us about the efficacy of policy in stimulating entrepreneurship? In a recent report by the Financial Times, Max Nathan, a senior research fellow...
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Friday TechMunch: What Are You Wearing?
April 17, 2015
Top of the early adopter shopping list, the wearables have well and truly arrived. Unfortunately, I won’t be strapping one on any time soon. This isn’t because I don’t like watches, glasses or data-generating devices – on the contrary, my smartphone rarely leaves my immediate vicinity. No, the reason I won’t be investing in the latest Apple Watch, Galaxy Gear, Ring or Google Glass is because they simply aren’t useful enough yet. Don’t get me...
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FH Poll Position – Week Two
April 10, 2015
Welcome to the second edition of FH POLL POSITION, your weekly email update from FleishmanHillard’s Public Affairs team in London. POLL OF POLLS As ever, we look first to the polls. There has been slight movement to Labour, but overall no side has pulled ahead significantly and due to the margin of error anyone could take the lead. The mood amongst the major parties this week has been relatively buoyant, with the exception of UKIP...
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Friday TechMunch: Art or Science? Big Data in Football
April 2, 2015
Last year, IDC predicted that 44 zettabytes of data will be created by 2020 – to put that figure into context, it’s roughly the equivalent of 40 billion years of video. No wonder people talk about ‘Big Data’. Thankfully, organisations around the globe are putting it all to good use and doing plenty of smart things with the stuff, even in spaces that you might not traditionally associate with technological innovation. A case in point...
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FH Poll Position – Week one
April 2, 2015
Welcome to the first edition of FH POLL POSITION, your weekly email update from FleishmanHillard’s Public Affairs team in London. POLL OF POLLS First things first – the polls! What’s striking is the consistency of the Labour vote over the last six weeks. Unfortunately for them, it is consistently underperforming for an Opposition Party this close to the General Election. And at this rate, Nick Clegg – the only member of the current Cabinet to...