Archive
Consultancy
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Rocking the boat – how can corporates lead with impact on ESG?
January 15, 2020
This week, Blackrock sent out a warning shot to CEOs around the globe who have been slow to act on sustainability issues, announcing it will double the number of sustainability-focused exchange traded (ETF) funds it offers to 150 and has vowed to cut companies that derive a quarter or more of their revenues from thermal coal from its portfolios. While Larry Fink’s annual letter to CEOs has become a staple in the pre-Davos calendar, this...
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When You Wish Upon a Star, Watch Out! The Fall of Star Fund Managers?
November 14, 2019
Consistent performance and better value top consumer expectations of the investment industry. Innovation ties with better value as the second highest expectation as consumers seek innovative investment opportunities and new tools to easily access their accounts. The implosion of stock picker Neil Woodford’s fund empire dominated the financial media in 2019 and has since raised significant questions for the UK’s fund management industry. But what does it tell us about the future for star fund...
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Data-driven creative is not the ideal, it is the norm
November 7, 2019
Raise your hand if you’ve ever asked, or been asked, the following to your team or your agency: “hey we need some stats / research that supports our creative.” Don’t worry, no one is watching. You can admit that this has happened. When you’ve worked in PR and comms for as long as I have, you can understand, to a certain degree, why this happens. PR and comms professionals are under immense pressure and are, rightly or...
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What can brands learn from H&M’s eco-fashion fallout?
November 1, 2019
This week H&M CEO Karl-Johan Persson drew widespread reaction and criticism when he spoke with Bloomberg warning of the rise of "consumer shaming" to thwart climate change and said these ‘stop consuming, stop buying movements are a threat to the fashion industry and will have “terrible social consequences” - in reference to the widespread global protest action and socio commentary from the likes of Extinction Rebellion and Greta Thunberg. The thought behind Mr Persson’s comments...
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BoJo found his MoJo, but how long can he GoGo?
October 4, 2019
There are few politicians who are greeted with the adulation of a rock-star and who relish being the centre of attention. Boris Johnson is one such political beast. Time after time, he would rock up at party conferences to be greeted by the inevitable scrum of journalists which, much to their annoyance, would overshadow the keynote addresses of successive Conservative leaders. For a boy who aspired to be “World King” and who plotted most of...
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UN Climate Summit Takeaway: Corporates Need to Act
September 26, 2019
Earlier this week, government officials, businesses and civil society leaders from nearly 200 countries gathered for the 2019 United Nations Climate Summit. But compared to past climate conferences, which may have featured inspirational speakers and commitment to action, Monday’s Summit closing saw a marked change in tone. While many of the countries in attendance were expected to announce they would ramp up commitments and actions originally set by the Paris agreement, most of the major...
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Engaging with Labour: Conference 2019 and beyond
September 20, 2019
Boris Johnson only walked through the door of Number 10 in July, yet the feeling remains that Jeremy Corbyn could be on course to snatch the keys at short notice. A tumultuous September has seen a resurgent Corbyn instrumental in Parliamentary manoeuvres to block a no-deal Brexit on 31st October, with Johnson looking boxed-in and short on options. This year’s Labour Conference presents an opportunity for the party, after nine years in Opposition, to capitalise...
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How will Boris Johnson advance his domestic agenda beyond Brexit?
August 22, 2019
As his cavalcade arrived at Downing Street on 24 July, few could imagine what was really going on in Boris Johnson’s mind. He had meticulously planned his rise to the top from his halcyon days at Eton and his Presidency of the Oxford Union. With sky-high approval ratings as Mayor of London, his destiny appeared to be fulfilled after his two successful terms during the Cameron years. However, Johnson’s leadership of the Leave Camp during...
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Leading With Impact: FleishmanHillard Fishburn launches 2019 Authenticity Gap Report
July 17, 2019
Consumer expectations are higher than ever, and in an age of greater transparency and oversight, companies can no longer say one thing and do another. We expect organisations to be authentic and to have a point of view on the relevant topics that matter most and back up their words with action. If they fail to do so, trust will quickly erode and customers will move elsewhere. Campaigns such as Extinction Rebellion have driven climate change even higher up the global agenda, while issues...
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TechMunch: FleishmanHillard launches new ‘Techlash’ report during London Tech Week
June 13, 2019
The great and good of the UK’s tech scene have descended on London this week for the annual London Tech festival. Discussing, learning and debating the latest developments and issues that concern the tech industry and the wider UK economy. There’s a lot to celebrate about the technology industry in the UK. According to Tech Nation’s 2018 report, the UK tech industry is expanding 2.6 times faster than the rest of the economy, with the...