Archive

B2C Communications

  • Sustainability, Communications & Climate Confusion

    July 20, 2023

    This month, FH London's climate and sustainability unit reveal whether today's shopper is still prioritising sustainability as part of their purchasing decisions and what they want to hear from brands and businesses when it comes to sustainability claims on pack. Despite today’s tough economic climate, encouragingly over half (55%) still feel that sustainability is important with 51% prepared to pay more for products with an environmental benefit. Consumers are also clear about where they want...

  • Cyber-attacks in the changing world of cyber communication

    October 4, 2022

    High-profile cyber-attacks seem to be hitting the headlines even more regularly in 2022. For every incident you see in the press, there are many more that never become public. We’ve spent an awful lot of time responding to ransomware attacks this year, and we have spotted some emerging trends. Cyber-attack tactics All ransomware attacks have a common thread – computers or systems are encrypted and you have to pay the hackers to make the pain...

  • Ransomware and the rise of cyber-attacks in 2022

    September 21, 2022

    While high-profile cyber-attacks continue to hit the headlines, for every incident you see in the press, there are many more that – thanks to a good crisis communications response – never become public. Our Crisis and Issues Management team has spent an awful lot of time working with companies to prepare for, respond to and rebuild reputations from ransomware attacks. Here they share some emerging trends. Changing perceptions of ransomware Ransomware attacks have become depressingly...

  • Togetherness is one of the major aspects determining the health of a society and economy

    September 9, 2022

      Lauren Winter, global managing director of consumer culture and senior partner  Togetherness, or social cohesion, binds different groups, factions and demographics together, breaking down boundaries and fostering friendship, belonging and well-being. A variety of factors have combined to erode our sense of togetherness, including a breakdown of social trust and a reduction in cultural, economic and social experiences that are shared across different demographics. This is happening at the same time as consumers, shareholders and...

  • FleishmanHillard UK announces Vijaya Varilly as new head of youth and partnerships

    August 4, 2022

    FleishmanHillard UK continues to expand its senior team with the hire of Vijaya Varilly as its new head of youth and partnerships working as a senior cultural strategist across global activations within the Global Culture Unit. Vijaya’s role will also see her offering cultural strategic insights across the agency’s existing client portfolio, working closely with client leads. The Global Culture Unit works across FleishmanHillard’s top 200 clients offering below-the-line cultural insights that lead to braver...

  • FleishmanHillard UK appoints new UK head of consumer health

    April 28, 2022

    FleishmanHillard UK's Consumer and Brand Marketing team further expands its senior bench with the appointment of Hadassah Cullen to the new role of head of consumer health. Hadassah will focus on growing the Consumer and Brand Marketing team’s specialism in the fast-growing consumer health and wellness sector, and take a leadership role with clients such as J&J Acuvue, Home Instead, Fitbit Health Solutions and Unilever. Hadassah Cullen brings extensive consumer health experience with her to...

  • FleishmanHillard Unveils Culture Unit and announces new partnership with UN Women’s Unstereotype Alliance

    February 1, 2022

    FleishmanHillard announces the launch of the Culture Unit, a team within Brand Marketing dedicated to analysing consumer behavioural trends and insights to help counsel clients on how to position a brand, product or organisation in relation to any number of defined profiles. The Culture Unit consists of global behavioural change cultural strategists looking at fringe culture to enable clients to respond to the challenges of today and tomorrow. Acting as a springboard between data and creative, the...

  • How to crack the ‘chicken and egg’ supply chain communications challenge

    December 1, 2021

    Rebecca Cheung, account director Challenges to supply chains within the food and drink industry have been under the spotlight recently, with contributing factors including Covid-19, Brexit, inflationary pressures, and difficult labour market conditions; these issues aren’t going away any time soon. Take the poultry supply nightmare and its impact on quick-service restaurants (QSR) as a case in point. The QSR sector has been hit with a chicken shortage not once but twice in the last...

  • Ethics in Business — The Future of ESG and Sustainable Investing

    December 1, 2021

    The importance of business ethics Momentum is building as a rapidly growing number of consumers, governments, institutional investors and corporations acknowledge the financial as well as physical threats posed by environmental, social and governance issues, such as climate change, greenhouse emissions and reliance on a fossil fuel-based economy. Meanwhile, the global Covid-19 pandemic has intensified focus on societal responsibility and whether companies and business leaders are doing the ‘right thing’ through the crisis – by...

  • FleishmanHillard brings the sounds of nature to COP26

    November 18, 2021

    FleishmanHillard UK unites two clients to bring the sounds of nature to COP26 and the rest of the world In the run-up to COP26, Conservation International briefed our Brand Marketing team to help amplify their attendance at the event and bring to life their ‘Nature is Speaking’ campaign. We knew it was going to be a huge challenge to get traditional media cut-through, get something off the ground with a tight turnaround AND create something...

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