Archive
News & Opinions
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Leading through a crisis: The importance of executive profiling during the Covid-19 pandemic
April 8, 2020
by Abigail Van-Arnold, Associate Director During this strange new world of social distancing and self-isolation, our lives as we know it have been temporarily turned on their heads. While some short-term lifestyle changes, like only leaving the house once a day are obvious, I find myself noticing smaller habitual changes too. Among these, I’ve realised that I now open marketing emails from companies far more frequently than I used to. Whether it’s emails from my...
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Covid-19: fake news prompts an unlikely alliance of big tech titans
April 7, 2020
By Grace Duncan, Senior Account Executive Some of the major tech players, previously seen as having played a part in creating fake news, are currently taking unprecedented action to take on the spread of misinformation. Leading global technology businesses recently published an open letter announcing they were working together to combat the spread of fake news, going further and faster than ever before to exert editorial control on their platforms. This is already dramatically...
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Competent Corbynism? What we can learn from Sir Keir Starmer’s victory
April 6, 2020
by Alex Burchill, Account Manager & Luke Downham, Account Executive You may have heard that on Saturday, Sir Keir Starmer won the Labour leadership election with more than 56% of the vote, signalling an end to Jeremy Corbyn’s troubled time at the top of the Party. Starmer, the former shadow Brexit Secretary and one time Director of Public Prosecutions, won in the first round as the top choice of members, affiliates and registered supporters...
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The Covid-19 pandemic: lessons for the climate crisis
April 6, 2020
By Daniel Silberhorn, Corporate Communications and Sustainability Managing Supervisor With COVID-19, we experience a major crisis – but we act. Politicians listen to the voice of science and put clear, binding rules in place that turn daily life upside down. With some countries being more consequent and clear than others. Rather than protesting, the majority of people comply; many acting as effective multipliers for the official message. Even though the measures dramatically limit personal freedom...
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FinTech is helping us to keep our distance – and could restore our faith in the financial services industry in the process
April 3, 2020
By William Muir, Account Director, Corporate and Financial Communications Due to long customer life cycles, brands seek to reassure us that we can lean on them during every major milestone in our lives including marriage, childbirth, retirement, and even death. In order to convince us that we can rely on them, financial services brands set out to gain our trust, and they do this by assuring us that they will be there whenever we need...
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Lock down your leadership comms
March 31, 2020
By Emily Cooter, Internal Communications Consultant, Specialist In times of crisis, it’s only natural to look to authority figures for reassurance and direction, and often our employers are our closest and most trusted source. So how can business leaders ensure they live up to this position of elevated responsibility as the Covid-19 lockdowns continue? Here are some guiding principles: Know your audiences Think carefully about the impact of Covid-19 on your employees’ work and home...
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Social Strategy during Pandemic
March 30, 2020
By TJ Jordan, Social and Innovation After India’s entire 1.3 billion population was told to stay at home on the 25th March, the impact of the COVID-19 pandemic reached a previously unimaginable scenario: One in four human beings on this planet are currently cut off from all but essential social contact. Apart from one kind. Whilst social media has always been a medium that enhanced our global connectivity, the last few weeks have seen it...
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Financial reporting and Covid19 – Where to start?
March 30, 2020
by Sally Eggeling, Creative Studio Director With COVID-19 impacting our lives and work enormously right now, it is no surprise that it is now affecting corporate reporting - with institutions and companies seeking to maintain capital markets and investor activity in the wake of its impact. With a likely impact on performance and potentially on reputation too, what guidance is available for companies about to navigate these challenges and where should they start? The FCA...
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A moment in time or a lasting change? Can the financial services industry use Covid-19 as an opportunity to reset its reputation and earn trust?
March 27, 2020
By Liz Willder, Director, Head of Financial Services There are two main concerns for people right now – their health and their wealth. Alongside the supermarkets and health providers, arguably financial services providers are central to the survival of many households in the coming weeks and months, as people look for guidance and help to manage their money at this testing time. Whether its worries over job security, being self-employed, sick pay, paying the mortgage...
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Keeping your team connected in the age of remote working
March 25, 2020
By Rachel Davies, Account Manager, Corporate As offices across the globe close their doors in light of tightening social distancing measures, many of us are leaving behind more than just a computer monitor built sometime this side of the millennium and a sad looking office plant. In fact, we are leaving behind a place where we often receive our daily dose of news, political updates, and gossip from those that, over the months and years...