Archive
News & Opinions
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Travel & Tourism: Put people first and the rest will follow
June 5, 2020
By Rebecca Macintyre, Senior Account Executive Travel and tourism was the first industry to be hit by Covid-19 and it will be the last to be freed. We already knew the industry was fragile in parts, with the collapse of some of the industry’s biggest and longest standing players. But Covid-19 has brought immense and unprecedented challenges. In the UK, Visit Britain has estimated that the pandemic could cost the tourism industry around £15bn in...
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‘Building Back Better’ in the Food and Drink Sector
June 4, 2020
By Victoria Murphy, Account Manager The impact of COVID-19 has been felt substantially across the food supply chain. Retailers have seen dramatic changes in the way consumers are shopping, eating out-of-home has been shut down and will feel very different upon reopening in the months to come, and food inequality has risen significantly as households feel the pressure to feed their families during lockdown. Whilst the current challenges faced by the industry are vast, every...
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Changing voices of climate change
June 2, 2020
By Holly Rouse, Director & Partner Friday will be World Environment Day, with the annual awareness-raising initiative focused this year on nature. In these exceptional times, the COVID-19 pandemic has had a profound effect on nature and the environment in ways that we could never have been predicted in such as short space of time. From falling CO2 emissions to clearer waters and bluer skies. The question playing on our minds however, is whether COVID-19...
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Pride 2020 may not be visible but it’s not lost its voice
June 1, 2020
By Christina Peach – Account Director, Diversity & Culture in Brand Marketing & Consumer, FleishmanHillard London, Co-Chair OPEN Pride UK + Allies, Top 10 LGBT+ Future Leader 2020 – British LGBT Awards As Pride month kicks off our focus turns to the LGBT+ community and the constant human endeavour for LGBT+ rights. Under normal circumstances brands and communities all over the world would be gearing up to launch experiential campaigns and organising their presence at Pride...
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What lessons did we learn from the last global financial crisis?
June 1, 2020
The impact of COVID-19 on businesses worldwide is not to be underestimated. Many economies will be pushed to the brink. Over a decade ago, the financial crash of 2008 forced the world to face another pivotal moment. What lessons did we learn from the last global financial crisis and how will the communications recovery differ this time around? ‘After the Crisis: New Rules, Old Lessons’ asks experts from across FleishmanHillard Fishburn to share their thoughts on the communications challenges and opportunities corporate businesses face today, and how the recovery...
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Why ESG will still matter post Covid-19
May 13, 2020
By Ludo Baynham-Herd, Associate Director – Financial Services Amid the severity of the global pandemic and economic uncertainty that lies ahead, many have questioned whether the recent rise of “ESG” (environment, social and governance) factors will dissipate as business, investors and governments focus on getting the global economy and equity markets back on a firm footing. However, as we head into AGM season it appears ESG has remained firmly on the agenda with some of...
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Are you just plain boring?
May 6, 2020
Are you just plain boring? By Kev O'Sullivan, Executive Creative Director. “When will my life begin?” Mandy Moore laments via sing-a-long song in 2010’sTangled. If you haven’t seen it, now’s kinda the time. Based on the German fairy-talepro Rapunzel, by the Brothers Grimm no less, the protagonist knows a thing or two about being isolated – and while she didn’t have Microsoft Teams, Uber Eats or even a Bob Iger Masterclass subscription, she pulls out plenty of creative pursuits to tide her over: from...
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A new world order? The geopolitical fallout from Coronavirus
April 30, 2020
A New world order? The geopolitical fallout from Coronavirus. By Michael Hartt (Partner and Head of International Affairs) and Nick De Luca (Senior Partner) For 80 years, the complex web of multilateral institutions, governments and the private sector has led the effort to tackle the world’s pressing issues, from climate change to international trade to humanitarian crises. After more than a decade of diminished public confidence, COVID-19 means national government is back on top...
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The New rules of political engagement
April 30, 2020
The New rules of political engagement. By Sara Williams, Associate Director If I had to pick a phrase that best sums up the conversations I’ve been having with clients and colleagues since the crisis began it would be this: “Actually, this Technology works rather well” In a period characterised by uncertainty and negativity, it seems we can all agree that one positive constant has been how different digital platforms and tools have helped public affairs practitioners...
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WILL THE PANDEMIC PUT PAID TO PRINT? Why online-only might soon be the only option for some UK news titles.
April 30, 2020
WILL THE PANDEMIC PUT PAID TO PRINT? Why online-only might soon be the only option for some UK news titles. By Peter Meikle, Head of News He’d normally be busy editing the diary section for one of the UK’s biggest papers – but the pandemic put paid to all that. Now my furloughed journalist friend is just thankful he’s got an allotment and there are reruns of The Sweeney on the telly every afternoon...