Archive
News & Opinions
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Companies need to prepare for more scrutiny on their environmental performance
September 7, 2021
There is no doubt about it, 2021 is the year of climate milestones, headlined by COP26 in November, with public and corporate engagement on the subject of climate action growing around the world. Companies need to prepare for more scrutiny than ever on their environmental performance – even if they doing good things to reduce their climate impact. This year’s Authenticity Gap research shows nearly two-thirds of consumers believe that for a company to be more credible than its competitors, it must...
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Communicating during a cyber attack
August 26, 2021
Tune in to director, Hannah Cambridge on a new episode of global law firm Kennedys acclaimed Kennedys Cyber Sounds podcast sharing hints and tips for organisations when communicating during a cyber attack. Listen here: (42 mins) Also available to listen and subscribe on: Apple Podcasts | Google Podcasts | Spotify | CastBox | Deezer Contact us...
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Toward tangible change: the power of campaigning for modern sports activists
August 26, 2021
“Everything,” as the German novelist Thomas Mann observed, “is politics”. Sport in particular, with its enormous appeal across borders, cultures and classes, combined with the truly global reach of its showpiece events, is a very effective and oft-deployed diplomatic tool. As an industry or career, it is also intensely meritocratic. More than almost any other, its professionals have tended to be promoted and revered on account of their ability – rather than their race, class...
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FleishmanHillard and Omnicom agencies support the International Paralympic Committee launch of #WeThe15
August 19, 2021
FleishmanHillard, Porter Novelli and Portland have teamed up with the International Paralympic Committee (IPC) and adam&eveDDB to launch a global integrated campaign that sets out to become the world’s biggest human rights movement for persons with disabilities. The launch of #WeThe15 marks the start of a 10-year campaign to advance the lives of the 15% with disabilities and sees a coalition of twenty organisations unite behind the cause to put people with disabilities at the...
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Authentic leadership and the new CEO agenda
August 16, 2021
Today’s consumers have a complex view of authentic leadership and when and why they believe CEOs should take a public stance on complex issues such as public health, climate change, diversity (and diverse representation within a company's workforce and its leadership). Three-quarters (74%) report it’s important for CEOs to take a stand on issues that ‘reflect the collective views and actions of the organizations they lead’, while only 60% say CEOs should take a stand...
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The role of a joint agency-client charter in mental wellbeing
August 10, 2021
Mental health and the PR industry The numbers in the PRCA’s mental wellbeing report in October 2020 made for grim reading: nine out of ten PR professionals reported struggling with their mental health. With little improvement from the previous year, the report also showed that few were willing to take time off to reset, citing work pressures and poor work-life balance. And, while more PR professionals were willing to talk about their mental health than...
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Fintech M&A: buying or just browsing, here’s what brands need to know
August 9, 2021
Gemma Lingham, associate director The incumbents are on a shopping spree. And what’s top of the list? Fast growth fintechs. With a few “unexpected items in the bagging area”, but with plenty of high-in-demand purchases too, it’s safe to say fintech M&A is hotting up. I’d be lying if I said this was something we weren’t completely expecting. At the end of 2020, our ‘Fintech Driving Global Change’ report predicted this would be coming. Developed...
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Cyber security communications: Preparing for and managing a ransomware attack
August 6, 2021
Jud Moore, Senior Partner and EMEA crisis lead Last week President Biden made a stark prediction “I think it’s more than likely we’re going to end up, if we end up in a war—a real shooting war with a major power—it’s going to be as a consequence of a cyber breach of great consequence and it’s increasing exponentially, the capabilities.” A rather sobering thought but perhaps not a wholly surprising one. Closer to home, the...
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FleishmanHillard Ensemble Studio shortlisted for Best Annual Report
August 4, 2021
Thrilled to be shortlisted in the Corporate & Financial Awards, 'Best printed report: FTSE 100' category for our annual report for Barclays! Winners are announced on 23rd September. Contact us...
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The future of brand authenticity — leadership, inclusivity and activism
August 2, 2021
Nicole Harris, research manager, TRUE Global Intelligence After the hot mess that was 2020, it’s no surprise that social responsibility is now a more important aspect of brand identity than ever before. In fact, a business’s impact on societal outcomes now accounts for almost one-third of informed consumers’ expectations, according to FleishmanHillard’s latest Authenticity Gap study. But while 64% of informed consumers internationally – and 61% of Brits – say that a company must talk...