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Opinions
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Swipe to Meet… Jemima Compton, Design Director – Business Development and Marketing
July 12, 2021
As a team, all the brilliantly talented, unique individuals that work at FleishmanHillard deliver amazing work for our clients. Each person’s individual strengths, passions and ambitions are what makes FleishmanHillard UK an incredible agency, a diverse talent pool of creative minds solving complex communications challenges and a certified ‘Best Place to Work’. We asked design director, Jemima Compton about her experience working in the Business Development and Marketing team at FleishmanHillard UK, what she includes...
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What does it mean to adopt an authentic approach to measuring PR and communications?
July 1, 2021
By Ben Levine, Director & Partner, TRUE Global Intelligence, FleishmanHillard UK Last month, we launched our latest edition of FleishmanHillard’s Authenticity Gap research and insights. The Authenticity Gap surveyed more than 10,000 informed consumers across five markets, polling their expectations and experiences of 200+ companies across 20 industries. This authenticity research provides unique insights into the emerging opportunities and threats facing some of the world’s most well-known companies and brands – and, crucially, what consumers expect...
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FleishmanHillard Round-Up of virtual Cannes Lions 2021 – Day 4
June 25, 2021
Welcome to day four (and the final instalment) of your daily debrief from this year's (virtual) Cannes Lions. In the final wrap up of the best content and campaigns that wowed from the Cannes International Festival of Creativity, we hit peak “I wish I’d thought of that”, so enjoy a bumper list of campaigns for you to peruse at your leisure, and be inspired by. Rachel "Rom" O'Malley, senior creative. Pedestal Project, Color of...
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Crisis Management: What to do when you know it’s going to be bad news
June 25, 2021
Hannah Cambridge, Director I hate to admit it, but comms alone can’t fix a really bad business issue. You’ll know the kind - when it would be fair for a regulator to come down hard, when you’re completely going against the popular opinion or when you were just in the wrong. We help our clients to navigate all types of issues. Our latest Authenticity Gap research for 2021 placed data security and data privacy as...
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FleishmanHillard Round-Up of virtual Cannes Lions 2021 – Day 3
June 24, 2021
Welcome to day three of your daily debrief from this year's (virtual) Cannes Lions. Here I'm sharing a quick round-up of the best content and campaigns that wowed from the Cannes International Festival of Creativity. Rachel "Rom" O'Malley, senior creative. Most valuable news, Folha De S.Paulo Newspaper Folha de SP, a São Paulo newspaper, confronted fake news by showing the value of its journalism. To protest fake news and misinformation it created a...
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FleishmanHillard Round-Up of virtual Cannes Lions 2021 – Day 2
June 23, 2021
Welcome to day two of your daily debrief from this year's (virtual) Cannes Lions. Read on for a curated round-up of the best content and campaigns that wowed from the Cannes International Festival of Creativity. Rachel "Rom" O'Malley, senior creative. The Bread Exam In Lebanon, breast cancer is often diagnosed too late to treat because women are not taught to do self-exams, nor do they talk about breast cancer - it's taboo. But bread...
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FleishmanHillard Round-Up of virtual Cannes Lions 2021 – Day 1
June 22, 2021
Welcome to day one 0f your daily debrief from this year's (virtual) Cannes Lions. For the next four days, I'll be sharing a round-up of the best content and campaigns that wowed from the Cannes International Festival of Creativity. Rachel "Rom" O'Malley, senior creative. #wombstories (Grand Prix, Health and Wellness) Libresse of Blood Normal fame is back with another exceptional idea. Based on the insight that women’s experiences are doubted and silenced they simply asked...
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Does your brand have an authenticity problem?
June 17, 2021
Stephanie Bailey, Senior Partner, Managing Director, Corporate and Head of FleishmanHillard COP26 Unit Does your brand have an authenticity problem? If what a brand does is different from what a brand says, then yes. You have what we call an authenticity gap. If, say, you are the CEO of a disruptive craft beer brand then what you say versus what you do really matters, particularly if your narrative is a core part of what distinguishes...
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The impact of grassroots sports closures on communities
June 14, 2021
Following the second postponement of sport at all ages, local communities were struggling to keep grassroots sports alive. Participants across the country were left with a sporting void, denying them the chance to exercise, socialise and meet. The impact on local communities was massive, but what can external stakeholders such as brands and organisations do? Community impact Over 5,000 grassroots sports clubs could cease to exist post-lockdown. Feasibly, over 100,000 children and hundreds of local...
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FH Shares: Diabetes Awareness Week
June 11, 2021
For Diabetes Awareness Week, senior account executive, Louise Fathers and designer, Ben Calloway share their experiences of living and working with Type 1 Diabetes. Q. How does diabetes impact your day-to-day life? Louise: Diabetes affects you differently on different days, depending on the weather, where you are in your hormone cycle, how much you’ve been moving recently and just about every other variable in your life you can think of! I’m used to it now...