Archive
Author: Jason Au
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Beyond the Basket: The cultural forces that are shaping how Gen Z shop
March 19, 2025
For Gen Z, the journey to purchase is not linear. It involves a complicated web of touchpoints cultural influences. The notion of brand love is changing as “hype” trend cycles speed up, new brands emerge, stale brands die, dead brands are resurrected and iconic brands trailblaze by staying culturally tuned into the behaviors and attitudes of their communities. In order to stay ahead of the curve, brands need to balance being omnipresent in the hearts...
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Achieving Outsized Impact by Building Stronger Country Reputation
February 18, 2025
By Michael Hartt, Senior Partner & Head of International Affairs View full report here. In a world of fragmented geopolitics, economic volatility and societal upheaval, countries around the globe are navigating greater complexity than ever before. They will be defined by how they navigate this pressure-filled landscape. If they can do so successfully, the results are significant: economic opportunity, greater peace and security, progress on climate action, humanitarian crises and other challenges, and progress on...