Archive
Year: 2020
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Does Purpose matter in a pandemic-world?
April 24, 2020
By Holly Rouse, Director & Partner Purposeful Business Crises often bring out the worst, but also the best, in people. And businesses are no different. Before Covid-19, some started to question whether business Purpose was still relevant. While consumers expected businesses to play an active role in shaping society, there were doubts on whether companies were really meeting this expectation. Studies showed that many businesses were struggling to articulate, much less live, their Purpose. Just...
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Are we still minding the Gender Pay Gap?
April 23, 2020
By Rima Sacre, Associate Director It is easy to forget in this new reality that there are things going on around us. Not just everyday things, but key priorities that used to dominate the business agenda for companies. A few weeks ago, saw the third (albeit arbitrary) annual deadline for UK businesses to report their Gender Pay Gap (GPG) figures. With the ongoing COVID-19 crisis, it is understandable that the Government announced a suspension to...
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Bringing Brands Back to Earth
April 23, 2020
By Amity Harrold , Account Director A few months ago, I would have bet on Earth Day 2020 being D-day for brands to prove their sustainability creds. The consumer mindset well and truly shifted to ‘green’ in 2019, with many changing lifestyle and consumption habits to reduce their personal impact on the climate. Businesses had been put on notice: Either step up and address consumer sustainability demands on products and operations or risk being blacklisted...
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Responsible engagement – Social considerations during Covid-19
April 22, 2020
By Sally Eggeling, Creative Studio Director In our new hyper-connected world, social media is king and has provided society with multiple ways to connect with people 24/7, worldwide. Connecting people and brands for several years, social media has also provided companies with a strong platform to underpin, and champion, full marketing strategies. As colleague TJ Jordan recently wrote, “social media has always been a medium that enhanced our global connectivity, the last few weeks have...
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Covid-19 Mindset: Response, Recovery and Resurgence
April 21, 2020
By Ben Walters, Account Manager One of the most interesting findings to come out of FleishmanHillard’s six-country consumer study – COVID-19 Mindset: Response, Recovery and Resurgence – is this: consumers are most confident in their governments, but least confident in their employers, when it comes to the response to COVID-19. Numerous pieces of research over the past five years have told us that people generally don’t trust their government and don’t trust politicians. During this...
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Culture Over Consumption
April 15, 2020
by Lauren Winter, EMEA brand and consumer lead We’ve just come out of a frenzied decade of consumerism moving at such pace alongside social purchasing abilities that new vocabulary, jobs, scrolling injuries came into play – and that phenomena, in a nutshell, could be described as content. But what does the word even mean — so vapid in its usage we tagged on the word influence and slowly realised that that also, had lost all...
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The New Shadow Cabinet: Starmer’s First Step to Number 10?
April 9, 2020
By Sarina Kiayani, Member of Keir Starmer’s Leadership Campaign Team and Public Affairs Graduate at FleishmanHillard Fishburn After storming Labour’s leadership contest with 56% of the vote, Sir Keir Starmer immediately focused on putting together his new frontbench – and what an overhaul this was. Starmer’s set of appointments not only removed the grip of Corbynism but affirmed his position as a “unity” leader who pulled the best and brightest talent from across the party...
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Leading through a crisis: The importance of executive profiling during the Covid-19 pandemic
April 8, 2020
by Abigail Van-Arnold, Associate Director During this strange new world of social distancing and self-isolation, our lives as we know it have been temporarily turned on their heads. While some short-term lifestyle changes, like only leaving the house once a day are obvious, I find myself noticing smaller habitual changes too. Among these, I’ve realised that I now open marketing emails from companies far more frequently than I used to. Whether it’s emails from my...
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Covid-19: fake news prompts an unlikely alliance of big tech titans
April 7, 2020
By Grace Duncan, Senior Account Executive Some of the major tech players, previously seen as having played a part in creating fake news, are currently taking unprecedented action to take on the spread of misinformation. Leading global technology businesses recently published an open letter announcing they were working together to combat the spread of fake news, going further and faster than ever before to exert editorial control on their platforms. This is already dramatically...
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Competent Corbynism? What we can learn from Sir Keir Starmer’s victory
April 6, 2020
by Alex Burchill, Account Manager & Luke Downham, Account Executive You may have heard that on Saturday, Sir Keir Starmer won the Labour leadership election with more than 56% of the vote, signalling an end to Jeremy Corbyn’s troubled time at the top of the Party. Starmer, the former shadow Brexit Secretary and one time Director of Public Prosecutions, won in the first round as the top choice of members, affiliates and registered supporters...