Archive
Year: 2019
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Seeing the Bigger Picture – Issue Two of We Are All Investors
May 15, 2019
Our next issue of We Are All Investors is now available. We Are All Investors combines thought leadership from across our agency discussing the components needed to succeed in investor relations. 'Seeing the bigger picture', our second issue continues to cover some of the most topics in currently, including ESG and impact investing, bringing the fun back into internal communications, the power of storytelling in annual reports and more. If you'd like to see how...
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What’s Next? Youth & Culture Trends from our Consumer & Brand Marketing Team
May 13, 2019
As part of the Brand and Marketing Consumer practice, the Youth & Culture team are routinely researching generations and their culture to discover attitudes and truths. Whilst these are constantly evolving, we’ve identified a range of key cultural consumer trends that will shape how we work with brands and connect with people today. Love, Team Y*C BUT FIRST, WHAT EXACTLY IS A TREND? Trend /trɛnd/ a general direction in which something is developing or...
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TechMunch: What we’ve learned about earned
May 9, 2019
They say you never forget your first – piece of coverage that is. Whatever your route into PR was, it’s likely one of the first tasks you were ever set was a media-relations one. Building a media list. Writing a pitch. Selling in a press release. Compiling a coverage report. And despite the rise of social media, digital platforms, user-generated content, influencers and even the notion of fake news, for me there’s still an unmistakable...
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TechMunch: Proving how effective communications drives B2B technology sales
May 2, 2019
Whether you’re working in retail, healthcare, property or sports, technology plays a crucial role in producing, delivering and marketing your products and services. The hardware and software that a business uses plays a key role in determining future success, and this is upping the ante for businesses looking to technology to give them the edge. For B2B marketers and communications professionals this presents big opportunities, but new challenges too. Faced with winner-takes-all market dynamics, today’s...
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How effective communications impacts the B2B technology sales funnel
May 1, 2019
Whether you’re working in retail, healthcare, property or sports, technology plays a crucial role in producing, delivering and marketing your products and services. The hardware and software that a business uses plays a key role in determining future success, and this is upping the ante for businesses looking to technology to give them the edge. Faced with winner-takes-all market dynamics, communications functions today are under significant pressure from the C-Suite to prove how they help...
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The Millennial Manifesto for Businesses
April 18, 2019
A new generation is taking hold of business. They are the millennials, and in less than six years’ time they will make up 75% of the world’s working population. But their rise to power isn’t just a generational shift. Millennials are angry. They won’t have pensions, won’t have houses and will earn less than those before them. The ambitious environmental and social change their parents’ generation promised hasn’t fully materialised. The difference is, millennials are...
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TechMunch: Connecting Beyond Tech
April 16, 2019
When I was a teenager, thanks to my father’s career as an actor and voice-over, I earned my pocket money recording voice-overs for UK commercial radio stations. With the advent of cutting edge ISDN technology there was no need to travel: we could connect between our home studio (formerly the living room!) and station producers from Aberdeen to Exeter and everywhere in between. As a result, I built lots of working relationships with people I...
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TechMunch: Gather round the fire kids – Big Data is going to tell a story
April 12, 2019
It’s ‘the new oil’; It’s ‘power’; It’s ‘beautiful’; It’s ‘the new currency.’ It’s data. With companies that trade in data comprising 4 of the top 5 on Interbrand’s Best Global Brands 2018 ranking, it’s easy to see why it’s considered such a valuable business commodity. Humanity has created more data in the past two years than in the past 200. We have a treasure trove (or a scrap heap - depending on your perspective) of...
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Uncharted Waters: NATO and the future of UK defence policy
April 10, 2019
70 years ago, ten leading Western and European countries – led by the United States – signed the North Atlantic Treaty. In doing so, they forged a powerful alliance that successfully contained Soviet expansionism and moved the war-torn nations of Western Europe towards peace and security. Since then, Britain has continued to be a strong force on the global stage. Not only does the UK hold a permanent seat on the UN Security Council, it...
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FleishmanHillard Fishburn wins Integrated Agency of the Year at the 2019 PRMoment Awards
April 9, 2019
Last week, FleishmanHillard Fishburn (FHF) won Integrated Agency of the Year at the 2019 PRMoment Awards against a number of strong competitors. The agency was also a finalist in the Large Agency of the Year category along with being shortlisted for campaigns with Samsung for Health, Beauty, Retail and Fashion Marketing Communications and Thomson Reuters Foundation for Corporate Purpose. “It gives all of us great pride to have won Integrated Agency of the Year...