Archive
Year: 2016
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TechMunch: Six predictions for tech in 2017
December 21, 2016
Goodbye 2016. And good riddance! Don’t get me wrong, 2016 had some bright spots. There were great moments like the Queen’s Jubilee; Mo Farah winning his fourth Olympic gold medal; Michelle Obama’s powerful pre- election speech on female empowerment; and the Pokemon Go craze. But for many of us, 2016 will be best remembered as the year when the US and Europe took a dramatic right turn. Brexit and the US Presidential election dominated the...
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Introducing: Rachel Hodgson
December 9, 2016
Rachel is our Client Services Director and is a Partner in our London Technology Practice Group. We managed to grab some time to chat about what she does and why she does it. Rachel you’ve specialised in tech PR - why? I’ve always been a bit of a geek and – like most people who fell into this industry – thought that the pace of change and innovation in the tech world would keep me...
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TechMunch: Communicating in a post truth society: the ‘new norm’
December 9, 2016
2016 has been a year of surprises. Against all predictions, the UK voted to leave the European Union, Donald Trump will soon be President of the US, and Leicester City won the Premier League. But perhaps one thing that has been the biggest surprise of all in my opinion, and increasingly evident in our daily lives, is how people are choosing to source their news and using it to reinforce their existing beliefs rather than...
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FleishmanHillard Fishburn wins at ICCO Global Awards
December 2, 2016
An exciting evening at the ICCO Global Awards where FHF and the wider FH network were shortlisted for a range of categories. FleishmanHillard Fishburn and Ketchum Research won Best Global Healthcare campaign for our work with Philips on the Future Health Index at the Global ICCO Awards. Nick Masterman, project lead said "It's fantastic to receive such a high accolade for all the hard work we've put into one of the most comprehensive campaigns we've...
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Autumn Statement 2016 – a FHF Public Affairs analysis
November 30, 2016
One of the more intriguing aspects of the Autumn Statement last week was how the Chancellor sought to manage the politics of the situation he finds himself in, while at the same time deliver economic credibility through his infrastructure plans. The announced spending plans gave a surprisingly Keynesian look to the Autumn Statement, with the creation of the new £23billion National Productivity Investment Fund. But the real question is; does the spending go any way...
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TechMunch: Black Friday everywhere? Adtech drives the trend.
November 28, 2016
Why does Black Friday receive so much attention online? Rachel Hodgson takes a look at how it's got to its behemoth size. You probably spent last week being bombarded by email offers from retailers you barely remember signing up to, offering increasingly over-excited exhortations to check out their Black Friday deals. Traditionally focused on electricals, this phenomenon now seems to encompass discounts on everything from cosmetics to furniture and hotels to cultural institutions (if my inbox...
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The Autumn Statement 2016
November 23, 2016
When Theresa May stood on the steps of Downing Street she pledged to make Britain a "country that works for everyone". Today, Chancellor Philip Hammond attempted to use the levers of public spending and borrowing to match that political ambition. He talked of addressing the nation’s productivity gap, improving our physical and digital infrastructure, and investing in roads, railways and broadband. Whilst he maintained the Government’s commitment to balance the books, the Chancellor said Britain...
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TechMunch: Four innovations driving the motor industry
November 21, 2016
A few years ago, I Techmunch’d about how the UK is leading the automotive shift towards driverless cars and how motor companies will evolve from nuts and bolts mechanics, to becoming some of the world’s biggest tech giants. Judging by the news announced at the Paris Auto Show last month, it looks like they’ve done just that. In this week’s post, we’re looking at what’s changing in the automotive industry. CLEAN TECH GETS A MAKEOVER...
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Is the train slow enough to jump off? When 140 characters aren’t enough anymore
November 16, 2016
It’s lost more than $2bn since its founding, Vine is gone, it’s struggling to rise above the 300 million user mark, it has constant allegations of unchecked racial and misogynistic abuse, it has switched to an algorithmic timeline and it has managed to turnoff potential investors Salesforce and Alphabet. So, are things finally over for Twitter? The short answer is no, the long answer is maybe. Make no mistake, for the time being Twitter is...
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TechMunch: Culture clash; when technology and art collide
November 15, 2016
In our continuing TechMunch series Connor discusses if art and technology can work together or if they are destined to be enemies. Technology and art have always had a divisive relationship. Fine art purists have harboured a wary scepticism towards the use of new technologies, and ‘techies’ have traditionally been aloof from art’s whimsical nature. In today’s technologically driven society, issues around privacy and identity, dependency, and advances in technology are creating compelling stories for artists...