Archive
Year: 2015
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Seeing Savage Beauty – The Alexander McQueen Retrospective
June 18, 2015
Venturing to the West London museum strip can sometimes be a chore or a trip that you make when friends from outside London are visiting. However, journeying to West London to immerse yourself in Haute Couture at its finest with a flock of creative people is a different experience, completely. We headed to the V&A to explore the vast body of work created by the late Alexander McQueen (or Lee McQueen, for those in the...
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Why physical activity should not just start at 16
June 17, 2015
They’re out. Figures from Sport England’s latest Active People Survey have been released in the last week – and if you delve deeper than the headlines, they don’t make for fantastic reading. During the period from April 2014 to March 2015, 15.49 million people aged 16 years of over (35.5%) played sport for at least 30 minutes at ‘moderate intensity’ at least once a week. Whilst it represented an increase of 1.4 million compared with...
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Friday TechMunch: Greed and Gullibility – Consumers, Blockbuster and Familiar Mistakes
June 17, 2015
Look at the business pages of any major newspaper and you’ll notice that some of the most exciting and fast-growth companies in the world right now are those disrupting the service sector. Hailo, JustEat, Netflix, Uber, AirBnB – they’re carving out enormous market share across the hospitality, travel, entertainment and transportation sectors at a speed unlike anything we’ve seen before. The reason for their success? They beat the competition to the punch with technology. Consider...
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Nurturing Talent In The PR Industry
June 11, 2015
I was really pleased to judge the PR Week 30 under 30 this week and very happy that FH had two winners – the amazing Liz Mercer in our Tech team and Chris Onderstall from the Creative Strategy group. Both are amazing talents and were up against some very impressive competition from across the sector. Nurturing young talent is a real challenge for all of us in the PR agency sector and our current crop...
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We’re moving!
June 4, 2015
FleishmanHillard London will be leaving Covent Garden for the centre of the creative and cultural mile known as Bankside, effective Monday 8th June. Our new address is as follows: FleishmanHillard Bankside 2 100 Southwark Street London SE1 0SW We look forward to welcoming you to our new home, the view from the roof is stunning. ...
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Safety Instructions for Creative Daredevils
June 2, 2015
Everyone wants to run innovative, ground-breaking marketing and communications programmes. We all want to create beautiful campaigns that make a real impact on a brand or company. To ‘play it safe’ earns no bragging rights on the marketing playground. But so often, we follow a familiar course because we know it’s what’s worked for the brand before. We carry on because the audience eats it up; albeit sometimes like my finicky toddler son. We don’t bother...
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Friday TechMunch: Who Are The 11%?
June 1, 2015
The UK Office for National Statistics recently released a report that found 11% of UK adults today have never used the internet in any capacity. That means that a staggering 5.9 million adults in Britain have never accessed online content. Considering 35m people have a smartphone in the UK (over 30% of these users look at their smartphone within 5 minutes of waking) and fixed broadband Internet connections are now in use by 91% of...
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Queen’s Speech Preview
May 22, 2015
This will be the first Conservative only Queen’s Speech of the millennium. A surprise outcome to most, but in stark contrast to the fortunes of their Liberal Democrat former coalition partners, the Conservative Government now finds itself in the unexpected happy position of setting an agenda entirely of its own making. Legislation such as the Counter-Extremism Bill and Communications Data Bill are cases in point. Torpedoed by the Lib Dems last time round due to...
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Friday TechMunch: Clash of the Consoles
May 22, 2015
Two years have now passed since the ‘eighth generation’ console war begun, with the launch of the Sony PlayStation 4 (PS4) and Microsoft Xbox One. Few product launches have been as heavily debated and hotly competitive as this head-to-head clash of the titans, but the outcome of the first few rounds has clearly put Sony on top. For now at least, the PS4 remains the best-selling next-gen (current-gen?) console, having sold 22.3 million compared to...
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The Lowdown on Facebook’s Instant Articles
May 18, 2015
Your Facebook newsfeed may finally be a place that can do actual news justice. Facebook has always struggled with how to push users to 3rd-party content without losing its grip on them (coming to the awkward arrangement of an in-app browser on mobile devices) – until now...