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  • Beyond the Basket: The cultural forces that are shaping how Gen Z shop

    March 19, 2025

    For Gen Z, the journey to purchase is not linear. It involves a complicated web of touchpoints cultural influences. The notion of brand love is changing as “hype” trend cycles speed up, new brands emerge, stale brands die, dead brands are resurrected and iconic brands trailblaze by staying culturally tuned into the behaviors and attitudes of their communities. In order to stay ahead of the curve, brands need to balance being omnipresent in the hearts...

  • COVID Reporting: Corporate reporting in uncertain times

    October 22, 2020

      Until earlier this year the biggest consideration for preparers of 2020 reports looked likely to be Brexit, then the COVID-19 pandemic arrived, bringing with it an unprecedented period of additional disruption and uncertainty. With companies already deciphering how to unpack s172 requirements and best practice across their reports, the question has now also become how to address the impact of COVID-19 through financial and strategic reporting? What are investors and broader stakeholder groups expecting...

  • FleishmanHillard Fishburn report questions FinTech leaders from across the globe

    October 12, 2020

    Brand and reputation are more vital than ever. Unsurprisingly, respondents in our recent FinTech report, 'Fintech Driving Global Change: Building a Better Future', identified customer experience as the most important thing to focus on as COVID-19 exposed some cracks in Fintechs' ability to service customers' needs. Expect to see further fall-out for companies that do not prioritise protecting their reputation as ethical businesses in the face of crisis. Brands must focus on maintaining an authentic...

  • Communicating through a time of change: tracking the B2B buyer’s evolving needs through a pandemic and beyond

    September 7, 2020

    If the past few years weren’t evidence enough, 2020 has confirmed once and for all that predicting the future is a mug’s game. Businesses from all sectors have shown incredible resilience and resourcefulness in the face of the challenges posed by the Covid-19 pandemic, with the success of some previously unimaginable developments – such as mass home-working in many industries – surprising employers and their staff alike. Time will tell how these changes play out...

  • Changing voices of climate change

    June 2, 2020

    By Holly Rouse, Director & Partner Friday will be World Environment Day, with the annual awareness-raising initiative focused this year on nature. In these exceptional times, the COVID-19 pandemic has had a profound effect on nature and the environment in ways that we could never have been predicted in such as short space of time. From falling CO2 emissions to clearer waters and bluer skies. The question playing on our minds however, is whether COVID-19...