Archive

Year: 2025

  • Marshall Manson Is Appointed CEO of FleishmanHillard UK

    May 21, 2025

    FleishmanHillard today announced the appointment of Marshall Manson as Chief Executive Officer of FleishmanHillard UK. Manson will assume the role effective immediately, overseeing the agency’s strategic direction, client service, growth, innovation and talent development across its UK operations. An accomplished communications leader with deep expertise in corporate affairs, campaigning, and digital engagement, Manson most recently served as Chair of Corporate Affairs, Digital & Insight at FleishmanHillard UK. In that role, he guided multidisciplinary teams and global...

  • Beyond the Basket: The cultural forces that are shaping how Gen Z shop

    March 19, 2025

    For Gen Z, the journey to purchase is not linear. It involves a complicated web of touchpoints cultural influences. The notion of brand love is changing as “hype” trend cycles speed up, new brands emerge, stale brands die, dead brands are resurrected and iconic brands trailblaze by staying culturally tuned into the behaviors and attitudes of their communities. In order to stay ahead of the curve, brands need to balance being omnipresent in the hearts...

  • Achieving Outsized Impact by Building Stronger Country Reputation

    February 18, 2025

    By Michael Hartt, Senior Partner & Head of International Affairs  View full report here. In a world of fragmented geopolitics, economic volatility and societal upheaval, countries around the globe are navigating greater complexity than ever before. They will be defined by how they navigate this pressure-filled landscape.   If they can do so successfully, the results are significant: economic opportunity, greater peace and security, progress on climate action, humanitarian crises and other challenges, and progress on...