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UK ‘Less Healthy Food’ Advertising Restrictions – What They Really Mean For Business

March 9, 2026

By Liam McCloy, Head of Public Affairs, EMEA Food Agribusiness Beverage Lead The UK advertising restrictions relating to less healthy food (LHF) products on broadcast and paid online channels that went into effect at the beginning of 2026 represent the latest (but not the last) round of regulations imposed on the food and drink marketing. Much of the response to date has focused on what they do and don’t cover and how to exploit or...