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Big pharma gets a big brand boost

November 20, 2023

Many pharmaceutical companies are choosing this moment to rebrand, and the results signal a welcome new creative direction for the industry. Until a year ago, pharma was the one of the last bastions of safe, characterless branding. The only thing distinguishing most companies was the name. And why not? Pharmaceutical companies barely needed to promote or differentiate themselves from their competitors. Most industries live and die by how they respond to changing times, but people...