Archive
Change and Employee Engagement
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INTRODUCING ‘THE YOUTH KALEIDOSCOPE’
April 12, 2023
FleishmanHillard’s global Culture Unit has released its latest report, ‘The Youth Kaleidoscope’ which sees Gen Alpha and Gen Z shapeshifting their quest for balance in today’s tumultuous conditions. The report’s findings show how the next generation are carving out their own paths, uncovering young people’s complex relationships with the digital age they inhabit, alongside the pressures and anxieties that are informing their mental health across three themes: Mind - Analyzing the landscape and challenges young...
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Re-evaluating Employee Value Proposition for the new era of work
November 18, 2022
It’s time to let go of the idea of “employer brand.” You have only one brand — it’s what the world, employees, and prospective talent all see and interact with — and amid the tightest global labour market in decades, it must be thoughtfully established and maintained to attract all audiences. Instead, organizations should focus on defining their Employee Value Proposition (EVP) as the way to differentiate their unique talent offering, boost performance and engagement...
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Why it’s time to invest in your employer brand
January 17, 2022
Employees have, and always will be (for the most part), at the heart of every business. Yet most employers don’t actively curate an employer brand to help them reach and engage the best talent. Fewer still see the strategic links between their employer brand, business performance and corporate reputation. But that is beginning to change. Employer brand is climbing up the priority list; driven by behavioural changes in talent markets across the world, increased expectations...
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Authentic leadership and the new CEO agenda
August 16, 2021
Today’s consumers have a complex view of authentic leadership and when and why they believe CEOs should take a public stance on complex issues such as public health, climate change, diversity (and diverse representation within a company's workforce and its leadership). Three-quarters (74%) report it’s important for CEOs to take a stand on issues that ‘reflect the collective views and actions of the organizations they lead’, while only 60% say CEOs should take a stand...
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DIVERSITY EVENT — Seen, Represented and Heard: Building Inclusive Cultures in PR & Communications
October 16, 2020
Diversity event — Seen, Represented and Heard: Building Inclusive Cultures in PR & Communications, Thursday 29th October at 5pm FHF London invites you to join us in our journey to move the conversation on recruitment, retention and inclusivity on within the PR workplace during a vital discussion about diversity and inclusion. Exploring what we can learn from the publication of the CIPR report, 'Race in PR: BAME lived experience in the UK PR Industry'...
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Leading through a crisis: The importance of executive profiling during the Covid-19 pandemic
April 8, 2020
by Abigail Van-Arnold, Associate Director During this strange new world of social distancing and self-isolation, our lives as we know it have been temporarily turned on their heads. While some short-term lifestyle changes, like only leaving the house once a day are obvious, I find myself noticing smaller habitual changes too. Among these, I’ve realised that I now open marketing emails from companies far more frequently than I used to. Whether it’s emails from my...
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Managing employees through Covid-19 uncertainty – 10 things to think about
March 19, 2020
By Faith Howe, Partner, Talent & Transformation at FleishmanHillard Fishburn COVID-19 has now directly hit more than 100 countries and continues to spread, creating uncertainty on a global scale. In response, organisations around the world are putting in place measures to protect their employees and ensure business continuity. But, is it possible to do this in a way that preserves engagement and mental wellbeing in a highly disrupted work environment? Distilled from advice we’ve...
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Content connects: shifting your B2B comms strategy in an uncertain time
March 17, 2020
By James de Mellow, Associate Content Director It’s become clear that the next few months are going to be anything but business as usual. The evolving coronavirus situation is a worldwide public health crisis and organisations are rightly putting the health and wellbeing of their employees first. A secondary, but nevertheless important, concern for businesses is understanding how they can continue operations in a landscape that is constantly shifting. Conferences and events have been cancelled...
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Guiding principles for scaling culture during hypergrowth
November 26, 2019
Last week we hosted a private roundtable with some of the leading lights of the fintech world where we discussed the importance of culture in an organisation and the challenges of scaling culture during hypergrowth. A lively discussion ensued with the unwrapping of the pain points and some of the solves that have been deployed. While the event was under Chatham House rules we've compiled five guiding principles from our discussion to guide those interested...
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Leading With Impact: FleishmanHillard Fishburn launches 2019 Authenticity Gap Report
July 17, 2019
Consumer expectations are higher than ever, and in an age of greater transparency and oversight, companies can no longer say one thing and do another. We expect organisations to be authentic and to have a point of view on the relevant topics that matter most and back up their words with action. If they fail to do so, trust will quickly erode and customers will move elsewhere. Campaigns such as Extinction Rebellion have driven climate change even higher up the global agenda, while issues...