Archive
News & Opinions
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FleishmanHillard TRUE Global Intelligence bring home an AMEC Award
November 18, 2022
At last night's AMEC Awards, FleishmanHillard TRUE Global Intelligence in partnership with Commetric were crowned a Silver Winner of Most Impactful Client Recommendations Arising from a Measurement Study for Outstanding Measurement and Evaluation for client Novartis! The category recognises outstanding measurement and evaluation that improves a client’s future communications strategies and channel planning. It's a testament to the great ongoing collaboration between Commetric and TRUE Global Intelligence to serve joint-client Novartis. Congratulations to everyone involved...
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FleishmanHillard’s Ensemble Studio win at the Strategic Comms Awards
November 18, 2022
FleishmanHillard's Ensemble Studio won Best Unlisted Organisation Annual Report at CorpComms Magazine's Strategic Comms Awards 2022 with EY’s Impact Report! Ensemble Studio creative director Steve Hickman said, "This work is a wonderful example of our commitment to expressing your true voice, we’re very proud!" Check out the full list of winners and view the award-winning annual report. Contact us...
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Re-evaluating Employee Value Proposition for the new era of work
November 18, 2022
It’s time to let go of the idea of “employer brand.” You have only one brand — it’s what the world, employees, and prospective talent all see and interact with — and amid the tightest global labour market in decades, it must be thoughtfully established and maintained to attract all audiences. Instead, organizations should focus on defining their Employee Value Proposition (EVP) as the way to differentiate their unique talent offering, boost performance and engagement...
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COP27 Reflections: Authentic communication is critical to maintaining public belief in corporate engagement
November 17, 2022
Imogen Sackey, Associate Director, Corporate Reputation & Purpose; and Anthea Flint, Director, Consumer Almost half of consumers either don’t know which business commitments to believe in or don’t trust companies on climate change and sustainability issues. Given 64% of the British public believe business is accountable for helping to tackle climate change, this lack of credibility is worth paying attention to. Looking at the journey to COP27 and engagement on the ground, it is perhaps easy...
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ESG doublespeak: The authenticity gap
November 16, 2022
My last post, 'Knowing the score', highlighted how companies might assess CSR-bang for ESG-buck and how third-party ratings can play a role in the trouble with ESG. We’ll now hone in on how the 'feel-good' acronym is marketed, why, and the unintended consequences. Register to join us on Wednesday 30th November from 2-3 PM (GMT) to explore the role of communications in disentangling ESG at a time when sustainability has never been higher on the...
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FleishmanHillard COP27 Reflections: Youth take their seat at the table
November 15, 2022
Jamal Johnson, graduate trainee, Consumer Brand, Youth & Culture Week one of COP27 was dominated by the arrival of world leaders and negotiations to scale up the investment needed to tackle the climate crisis. And while this COP feels a little lacklustre in comparison to years past (including the notable absence from Greta Thunberg), the voice of youth staked a new claim at the Summit with the first-ever dedicated COP platform. On Wednesday, a dedicated...
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FleishmanHillard UK November Monthly Media Briefing
November 15, 2022
This month’s Media Briefing focused on the two main crises dominating the headlines: the cost-of-living and the climate. To gain some insight into the coverage on both topics, our head of news Pete Meikle spoke with International Correspondent for Sky News, Saima Mohsin, who currently presents across a spectrum of Sky News programmes, including their dedicated climate programme – The Daily Climate Show. Climate Crisis Saima explained that coverage of climate change has evolved significantly...
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COP27 Reflections: Some optimism, need for action and transparency in net zero
November 14, 2022
Carly Hilkin, Director, Corporate Reputation & Purpose Heading into COP27 this year, I, like many I expect, felt cynical. How could you not be? However, watching the first week of conference headlines has struck a slightly different chord. The “implementation COP” has already seen multiple noteworthy successes: Barbados Prime Minister Mia Mottle’s innovative “Bridgetown Agenda” outlining solutions to providing more climate finance was broadly well-received, multiple countries announced new regulations for tackling emissions, and...
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ESG doublespeak: Knowing the score with ESG ratings
November 10, 2022
In post “1. The uncomfortable truth”, we highlighted how ESG ratings don’t measure a company’s impact on the Earth and society. Let’s now look at how companies might assess CSR-bang for ESG-buck and how third-party ratings can play a role in the trouble with ESG. It had all started so well. In 2004, the Secretary-General of the United Nations wrote to over 50 CEOs of major financial institutions. He invited them to participate in a...
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Webinar — The Trouble with ESG Doublespeak
November 10, 2022
Join us on Wednesday 30th November, 2-3pm (GMT) for a panel discussion, 'The Trouble with ESG Doublespeak', exploring the role of communications in disentangling ESG at a time when sustainability has never been higher on the world's agenda. Hosted by Richard Costa, Director & Head of Corporate Reporting at Ensemble Studio, in conversation with: Madeleine Cobb, Global Head of Corporate Sustainability at Schroders Rob Doepel, UK Managing Partner for Sustainability at EY Adiya Mobley, Global DE&I...