Archive
Opinions
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The changing face of influencer marketing and how to stay ahead of the curve
July 4, 2023
Following my attendance at the PR Week Influencer 360 event, I thought it was worth sharing some important news and trends within the influencer marketing sphere, and what this could mean for brands and creators. New Changes in disclosing what is an ‘Ad’ Previously the ASA shared guidance that a post should be declared an ‘Ad’ if the influencer received some sort of payment AND the brand had some form of editorial influence on the...
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Taking a moment: How togetherness drives creativity
June 29, 2023
Whether kicking ideas around a design huddle, a quiet word of support from a colleague, or unplanned drinks after work, shared moments energise us as creatives. Now just to allay any fears, this is not a middle-aged man’s call to return to a five-day office week. I like going into the office. I also like working from home with a steaming cup of tea on my desk and no commute. But I was recently...
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Money20/20 Europe: the focus for fintech comms moving forwards
June 20, 2023
And just like that, another Money20/20 Europe has come and gone. It was somewhat a little surprising to feel as though this year’s show was even bigger and better than last year’s. Extravagant stands, high energy and where else would you get to network on a pedalo and have donuts served to you by a robot? Was this a completely accurate reflection of the fintech industry now? Probably more likely that the outlandish displays...
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From valuation to profitability: internal comms priorities for fintechs in these times of change
May 19, 2023
It’s no secret that a gear shift has been felt in the fintech industry. Valuation was once a sign of success and unicorn status was a much sought-after title. However, as we continue to see reduced valuations and funding amidst a tough economic landscape, profitability is fast becoming the holy grail. The team at Money20/20 recently looked into this move away from focusing on valuation in its latest report, ‘Welcome to the age of Centaurs’...
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Gen Z and Body Image: Four Things All Brands Should Consider
May 10, 2023
We live in a hyper visual world. Fuelled by the likes of Instagram and TikTok, it’s hard to escape the constant stream of messaging that in one moment tells us to embrace our curves, celebrate cellulite, and show off our acne scars, and in the next moment makes us feel ashamed that we don’t look like supermodels in athleisure wear. The tension between realism and idealism when it comes the depiction of healthy bodies online...
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AI advancements set to bring seismic shifts in how we access healthcare
May 5, 2023
Recent breakthroughs in AI and the anticipated speed at which businesses and industry are expected to transform will likely bring seismic shifts to the Healthtech landscape – from the way that people access healthcare to how we utilize data and begin to develop new systems and tools. There is a whirlwind of innovation ahead and, as more businesses plug themselves in, the speed of transformation in the sector is likely to shift current challenges in...
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Britain’s Changing Position in Global Trade: As the UK chases growth, it must answer calls from business to improve international trade
March 31, 2023
Earlier this month, the UK Chancellor of the Exchequer Jeremy Hunt announced his Spring Budget, with an ambition to get people into employment and boost economic growth. But despite being a perfect vehicle for both objectives, trade received few mentions. For several years, the UK Government has asserted that Brexit, channelled through new free trade agreements, would boost trade. At the least, the market would naturally rebalance; trade lost with the UK’s closest partners in...
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Education, Employment, Everywhere: Analysis of Hunt’s Spring Budget 2023
March 15, 2023
The Economic Picture Today, Jeremy Hunt became only the second of the past five chancellors to hold the famous red box outside Number 11, with three of his predecessors not having lasted long enough in the job to be able to hold an official Budget. Going into this Budget there were concerns regarding the size of the workforce, which had not recovered from the pandemic, as well as post-Brexit trade barriers and sensitivity to interest...
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Women’s Sports: why brands should act now
March 8, 2023
Women’s Sports; a buzzword of the moment. In the world of sports partnerships, you can’t move for Women’s Sports topping trends and predictions for growth lists in 2023. That’s not surprising when we look at the women’s sports calendar this year, from the Women’s Six Nations kicking off at the end of the month to the Ashes in June. We have the Tour de France Femme in July, the Netball World Cup in South Africa...
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Hidden in plain sight: Exploring the challenges working women face and the power of sharing our experiences
March 8, 2023
In 2023, we know women can do and be whatever they want to be – women are business leaders, prime ministers, campaigners, mothers. Particularly in the PR industry, where women are strongly represented, we celebrate and take advantage of the skills and insights women bring to the workplace – this is nothing new. At FleishmanHillard UK, we are striving to become the most inclusive PR agency in the world, and this year we are placing...