Archive

Consultancy

  • Can we design our way out of a pandemic? Asks Ensemble Studio

    March 19, 2021

      Christopher Onderstall, partner and head of FleishmanHillard's Ensemble Studio asks readers of The Drum, 'Can we design our way out of a pandemic?' and examines the impact Covid-19 has had on our minds when it comes to innovative creativity and design. From the challenges of understanding the mindsets of an anxious, locked down audience to gaining insight from anti lockdown protesters it's all change on the creative front. Consumption behaviours have transformed and design...

  • Culture Trends Report 2021 – The Cultural Rate of Covid

    March 2, 2021

    Introducing our latest trend report, 'The cultural rate of Covid', authored by Head of Consumer and Brand Marketing, EMEA Lauren Winter. The report looks at how the cultural landscape has mutually shaped and been shaped by COVID-19 and how brands can understand the cultural shifts to have a dialogue with consumers with a new mindset. People took stock. They irrevocably changed. The new normal was ushered in. But ...the wave of human resistance to change is ever-present...

  • FleishmanHillard UK release new food and drink communications report

    February 23, 2021

    NAVIGATING A UNITED VS. DIVIDED NATION: FOOD & DRINK COMMUNICATIONS IN 2021 Coronavirus, climate change and Brexit have all had a profound impact on the way in which we purchase and consume our food and drink, as well as our outlook towards the sector in the UK. But these three forces have also all affected us in different, uneven, and unexpected ways. In this report, '‘Navigating a United vs. Divided Nation’, partner & EMEA lead...

  • Five ways to ensure the success of live events on social

    February 4, 2021

    Chloe Platts, Senior Account Manager If 2020 has taught us anything, it’s that there has never been more of a need to adapt. The impact of COVID-19 may have halted most large, in-person events, but with 44% of people worldwide now spending more time on social media than before, a live event could expand your online reach more than ever. In early 2020, 6.3 million members attended virtual events on LinkedIn following the launch of...

  • Preparing for Ethnicity Pay Gap Reporting

    January 29, 2021

    Grace Duncan, senior account executive and Rima Sacre, director, purposeful business Four years after mandatory gender pay gap reporting was introduced, we have seen vast change as businesses tackle their gender equality. In fact, now only a couple of companies on the FTSE 350 have all-male boards. Shining a spotlight on the endemic inequalities within corporate structures enabled this change and now attention is turning to the next frontier of inequality, ethnicity. As the UK...

  • Public Affairs leaders are ready to make an impact in 2021

    January 15, 2021

    Tim Snowball, Head of Public Affairs, FleishmanHillard Fishburn At the end of 2020, FleishmanHillard Fishburn launched its first major survey of in-house public affairs leaders. We left most of the questions open-ended to allow respondents the freedom to share what was really on their minds. The participants covered a wide range of sectors. Most were not current FleishmanHillard clients. This is a summary of what we learned:   Brexit and Covid-19 made progress on wider...

  • Why understanding subconscious behaviour is the key to driving change in 2021 and beyond

    November 17, 2020

    By Nicole Harris, Research Manager, TRUE Global Intelligence ‘Tis the season! Nope, not Christmas (although I’m sure Michael Bublé is defrosting as I type) – November is Measurement Month. And like everything in the whirlwind of 2020, this year’s Measurement Month should take us all back to the drawing board of what really matters in the work that we do. AMEC’s Barcelona Principles 3.0, presented earlier this year, reiterated the importance of measuring not only PR...

  • FleishmanHillard Fishburn announces newly appointed Sports and Entertainment Lead

    November 9, 2020

    Our Consumer and Brand Marketing team has strengthened its sports sponsorship capabilities with the appointment of Sports and Entertainment Lead, Nick Palmer-Brown. Nick’s experience prior to joining FHF includes leading campaigns for brands such as 02, Adidas and Powerade. He will report into Lauren Winter, Head of Brand & Culture EMEA, who says: “I’m delighted to announce hiring Nick in this senior position within the team here at FleishmanHillard.  He’s perfectly aligned with the culture...

  • Six things we’ve learned about healthcare communications in pandemic times

    November 5, 2020

    By John Gisborne, Chair of Healthcare, London and Jacqui Sanders, Head of Healthcare, London In recent months, anyone who is anyone in healthcare communications will probably agree with the following:  Nothing has stopped – programming has continued apace  Everyone pivoted quickly in March and then continued to innovate in terms of business planning and project delivery  Win strategies for virtual medical meetings were proved early – around the time of ACC.  Once it was clear that data could still be published...

  • Diversity and Inclusion in PR and Communications

    November 2, 2020

    By Samiah Anderson As a part of our Black History Month celebrations, on 29th October, FleishmanHillard Fishburn held a very crucial diversity and inclusion (D&I) panel event: 'Seen, Represented & Heard: Building Inclusive Cultures in PR & Communications'. We were joined by a stellar panel of speakers, from Parliament, the world of recruitment and the PR & Communications industry. The audience heard from: Bell Ribeiro-Addy MP, Former Shadow Immigration Minister Suki Sandhu OBE, Founder &...

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