Archive
News & Opinions
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Sustainability, Communications & Climate Confusion
July 20, 2023
This month, FH London's climate and sustainability unit reveal whether today's shopper is still prioritising sustainability as part of their purchasing decisions and what they want to hear from brands and businesses when it comes to sustainability claims on pack. Despite today’s tough economic climate, encouragingly over half (55%) still feel that sustainability is important with 51% prepared to pay more for products with an environmental benefit. Consumers are also clear about where they want...
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Friend or foe? Five things we learned from FleishmanHillard’s panel event on the influence of generative AI on communications
July 17, 2023
Few people had heard of generative AI this time last year, but since ChatGPT launched in November it’s generated an incredible amount of attention from the media and social media – not all of it helpful or sober – and raised question after question about what it means for the future of communications. To try and provide some answers and clarity, FleishmanHillard UK recently hosted a panel event featuring four experts, each with their own...
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The Power of In-Person Video Shoots: Crafting Unforgettable Brand Stories
July 5, 2023
Lights, camera, action! When it comes to creating compelling brand videos, the advantages of in-person shoots are as crisp and clear as 4K footage. Unlike increasingly popular Zoom recording, in-person shoots give us the freedom to utilise quality camera angles, lighting techniques and locations to create a visually and emotionally engaging experience. In today's digital age, where remote work is as common as awkward virtual backgrounds, the art of video creation faces new challenges...
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The changing face of influencer marketing and how to stay ahead of the curve
July 4, 2023
Following my attendance at the PR Week Influencer 360 event, I thought it was worth sharing some important news and trends within the influencer marketing sphere, and what this could mean for brands and creators. New Changes in disclosing what is an ‘Ad’ Previously the ASA shared guidance that a post should be declared an ‘Ad’ if the influencer received some sort of payment AND the brand had some form of editorial influence on the...
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Taking a moment: How togetherness drives creativity
June 29, 2023
Whether kicking ideas around a design huddle, a quiet word of support from a colleague, or unplanned drinks after work, shared moments energise us as creatives. Now just to allay any fears, this is not a middle-aged man’s call to return to a five-day office week. I like going into the office. I also like working from home with a steaming cup of tea on my desk and no commute. But I was recently...
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Money20/20 Europe: the focus for fintech comms moving forwards
June 20, 2023
And just like that, another Money20/20 Europe has come and gone. It was somewhat a little surprising to feel as though this year’s show was even bigger and better than last year’s. Extravagant stands, high energy and where else would you get to network on a pedalo and have donuts served to you by a robot? Was this a completely accurate reflection of the fintech industry now? Probably more likely that the outlandish displays...
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Wondering what’s trending in the world of Food & Drink?
June 13, 2023
This month, the London FAB Brand Marketing team has taken a deep dive into what’s hot and what’s cooling down in the industry. Featuring hyper-local as well as a global view on food and drinks trends, the report also looks at ingredients & manufacturing, market maturity and how influences are crossing borders and verticals – the menu of food trends has never been livelier! We also put a spotlight on the future of food culture, whether that’s...
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Fast-Growing Fintech Planet Appoints FleishmanHillard for European Media Engagement
June 6, 2023
The agency will focus on amplifying the tech provider’s market-leading integrated payments and software proposition to a European audience following a competitive pitch process LONDON, June 6, 2023 – FleishmanHillard has been called upon by Planet, a global provider of integrated payment solutions and software to the hospitality and retail sectors, to handle its media relations across Europe on a retained basis. The account will be hubbed out of the UK and will cover FleishmanHillard...
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From valuation to profitability: internal comms priorities for fintechs in these times of change
May 19, 2023
It’s no secret that a gear shift has been felt in the fintech industry. Valuation was once a sign of success and unicorn status was a much sought-after title. However, as we continue to see reduced valuations and funding amidst a tough economic landscape, profitability is fast becoming the holy grail. The team at Money20/20 recently looked into this move away from focusing on valuation in its latest report, ‘Welcome to the age of Centaurs’...
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FleishmanHillard achieves EY National Equality Standard re-accreditation
May 11, 2023
In 2020, FleishmanHillard became the first PR agency in the country to achieve the EY National Equality Standard (NES) accreditation, and today are pleased to announce re-accreditation by EY after a rigorous assessment process. The EY NES – developed in collaboration with the UK Government and CBI – stands for a period of three years and is the UK’s leading DE&I standard. Receiving the accreditation is a recognition of the commitment FleishmanHillard has made to...