Fast-Growing Fintech Planet Appoints FleishmanHillard for European Media Engagement

Integrated Payments Solutions for Retail, Hospitality & More | Planet

The agency will focus on amplifying the tech provider’s market-leading integrated payments and software proposition to a European audience following a competitive pitch process

LONDON, June 6, 2023FleishmanHillard has been called upon by Planet, a global provider of integrated payment solutions and software to the hospitality and retail sectors, to handle its media relations across Europe on a retained basis. The account will be hubbed out of the UK and will cover FleishmanHillard in Germany and OPRG in France, Italy and Spain. The FleishmanHillard UK fintech team will lead the media engagement strategy, including an always-on press office function and content development.

Planet’s growth is accelerating globally, now operating in over 120 countries with nearly 3,000 employees worldwide, and recently combined its brands, Planet, Datatrans, Hoist, protel and Proximis, to provide integrated and connected customer-first payments and technology solutions. It is currently the only provider to embed payments into a Property Management Systems for hotels, while also allowing retailers to combine complex services, including inventory management and click and collect, to deliver a consistent online and in-person retail experience.

The FleishmanHillard team will lead media outreach to UK and pan-European retail, hospitality, fintech and payments press, to further position Planet as a leading provider of connected commerce solutions, also amplifying key customer announcements and business milestones. Teams across European markets will provide local insights and develop country specific messaging based on market trends and nuances.

FleishmanHillard’s TRUE Global Intelligence research and analytics practice will deliver integrated intelligence to provide Planet with market monitoring and insights across channels. Planet will also be able to tap into FleishmanHillard’s broader range of expertise, including its creative, strategy and planning experts, crisis counsellors and public affairs specialists.

Steffen Drucks, vice president marketing operations and communications at Planet commented: “FleishmanHillard’s vast experience in the payments and fintech industry across Europe was a driving force behind hiring the agency. They showed us how we could gain cut-through in a crowded market through a creative press office, but importantly, how this would allow us to have a clear voice on important topics – like the need to reintroduce tax-free shopping in the UK to capitalise on the growth in international spending and return of Chinese tourism. What cemented our decision was the breadth and depth of expertise we gain access to as we continue to grow.”

Gemma Lingham, director and head of UK fintech at FleishmanHillard added: “Payments are at the very foundation of the fintech industry, and their continued evolution highlights the importance of the function for businesses and consumers. Amidst a tough economic landscape, retailers and hospitality businesses need to have the best technology in place, not only from a cost perspective, but so that it can support in attracting and retaining customers. Planet’s connected commerce solutions, which enable retailers and hoteliers to embed payments into their business-critical technology, allow businesses to do exactly that; our communications programme will ensure this message reaches key audiences across Europe.”


About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2021 and 2022 Campaign Global PR Agency of the Year; 2021 PRovoke Global Agency of the Year; 2021 ICCO Network of the Year; 2022 PRWeek U.S. Agency of the Year and Outstanding Extra-Large Agency of the Year; 2022 Campaign US PR Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; and 2021 PRWeek UK Large Consultancy of the Year. FleishmanHillard is part of Omnicom Public Relations Group and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.

About Omnicom Public Relations Group 
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC).