Archive
News & Opinions
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Top three comms tips for emerging climate fintechs
September 27, 2023
You’d be forgiven for feeling as though the climate conversation has taken a disappointing turn lately, with UK Prime Minister, Rishi Sunak’s, recent apparent U-turn on commitments. However, there are still important strides being made in the fight for a sustainable future. In the world I operate most – fintech – I’ve been closely watching the emergence of climate fintechs: businesses offering some form of climate-based risk or accounting software, like carbon offsetting, ESG reporting...
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Is the money really worth it? Accepting corporate sponsorships that could damage your reputation.
September 26, 2023
Corporate sponsors are under growing scrutiny, which means the offer on the table needs careful consideration before charities and international organisations decide whether or not to accept it. Today, everyone – from fans to employees and media – is paying greater attention to who is funding major global events and initiatives, and what sponsors are getting in return. Often, it’s an opportunity to earn credibility on a particular issue simply by association, resulting in...
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Fail to prepare, prepare to fail…
September 20, 2023
Sports events are more high profile than ever before. The surging popularity of women’s sport is driving audience numbers ever higher with women’s sport viewing up 131% in 2022. 2023 is a bumper year for massive sporting events from the Women’s World Cup and the men’s and women’s Ashes to the Ryder Cup, Solheim Cup and men’s Rugby World Cup. These sporting occasions are some of the few things that we still watch live in...
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It’s time we stop pitting purpose and profits against each other. Here’s how communications can help – Lessons learned from Sustainability Live
September 15, 2023
Last week, FleishmanHillard’s Climate & Sustainability unit treated themselves to two days out at Sustainability LIVE, London. The event was a refreshing breath of optimism, determination (and sunshine!), a marked shift away from the doom and gloom we too often see in headlines – particularly for climate and sustainability news. The sustainability and ESG event was also a powerful reminder of the job to be done to drive meaningful sustainable change and importantly, of the...
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New multinational health equity report explores how different communities are impacted by health inequity
September 12, 2023
Discrimination and lack of trust are increasingly being recognized as critical factors in limiting important access to healthcare. This new multinational health equity report released today paints a vivid picture of the challenges faced and adds further data to support the need for action. A collaborative effort between agencies within the Omnicom PR Group, including FleishmanHillard, and The Atlantic, involving research among over 6,000 people from diverse communities in four countries. We would love to talk to...
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Net Zero Policy: The latest political football or a real own goal?
August 2, 2023
Net Zero Policy has once again been dominating the headlines, with the latest wave sparked up by the Uxbridge and South Ruislip by-election where Labour London Mayor Sadiq Khan’s controversial ULEZ expansion policy was seen to cost the Parliamentary Party a win on Super Thursday. This result says more than meets the eye – on one side the Conservative’s will now be thinking that they could replicate this win with other newly marginal seats...
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Savings rates are the latest reputational battleground for banks as the FCA flexes its Consumer Duty muscle
July 25, 2023
A reputational battle has been playing out with banks and building societies under fire in the media and from policy makers, about whether they have been increasing mortgage rates faster than savings rates as the Bank of England’s base rate has risen. The FCA’s intervention on this pricing issue shows how the Consumer Duty extends its reach into new areas and poses a new challenge for communications teams. At the end of this month...
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Sustainability, Communications & Climate Confusion
July 20, 2023
This month, FH London's climate and sustainability unit reveal whether today's shopper is still prioritising sustainability as part of their purchasing decisions and what they want to hear from brands and businesses when it comes to sustainability claims on pack. Despite today’s tough economic climate, encouragingly over half (55%) still feel that sustainability is important with 51% prepared to pay more for products with an environmental benefit. Consumers are also clear about where they want...
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Friend or foe? Five things we learned from FleishmanHillard’s panel event on the influence of generative AI on communications
July 17, 2023
Few people had heard of generative AI this time last year, but since ChatGPT launched in November it’s generated an incredible amount of attention from the media and social media – not all of it helpful or sober – and raised question after question about what it means for the future of communications. To try and provide some answers and clarity, FleishmanHillard UK recently hosted a panel event featuring four experts, each with their own...
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The Power of In-Person Video Shoots: Crafting Unforgettable Brand Stories
July 5, 2023
Lights, camera, action! When it comes to creating compelling brand videos, the advantages of in-person shoots are as crisp and clear as 4K footage. Unlike increasingly popular Zoom recording, in-person shoots give us the freedom to utilise quality camera angles, lighting techniques and locations to create a visually and emotionally engaging experience. In today's digital age, where remote work is as common as awkward virtual backgrounds, the art of video creation faces new challenges...