Archive
Opinions
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Keir Starmer is on course for Number 10: Why now is the time for businesses to help mould Labour’s plans for Government
March 3, 2023
Luke Downham, Account Director, Public Affairs & Head of the Labour Unit Keir Starmer’s launch of Labour’s “Five Missions” for Government represents the beginning of a new phase in the party’s strategy to re-take Number 10 in 2024 after fourteen years of Opposition. With the party consistently 20+ points ahead in the polls, Starmer recognises that 2023 represents a year of heightened scrutiny on his party’s policy proposals. Yet, for many months, focus groups, the Westminster commentariat, and the...
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Communications tips for fintechs expanding into the US or UK
March 3, 2023
Gemma Lingham, director, head of fintech UK Global expansion is undoubtedly a major milestone for any company, particularly for fintechs whereby the industry itself is still relatively new compared to others. The ‘American Dream’ for UK-based businesses is a bold ambition, while the British Isles hold huge new market opportunities for those born in the US. We’ve seen multiple success stories of fintechs making this leap, but it’s no small feat, and there are...
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Key priorities or empty promises: What Starmer and Sunak’s pledges mean for business
February 23, 2023
Adam Newman, Account Manager, Public Affairs Pledge cards are not new in UK politics. In 1997, Tony Blair successfully gave five pledges which focused on his key targets for a new Labour Government, whilst in 2015, Ed Miliband infamously unveiled the ‘Ed Stone’, which was mocked for its vagueness, with promises including “An NHS with time to care.” It seems that in 2023, pledges are all the rage. Last month, UK Prime Minister Rishi Sunak...
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Accent bias and language discrimination in the creative industries
February 15, 2023
Guest author: Bibi Hilton, CEO of Creative Access Accents and use of language are often seen (mistakenly) as a marker of class, level of education and socio-economic background. Creative Access, a leading social enterprise specialising in diversity and inclusion, partnered with FleishmanHillard UK to explore the extent and impact of this “language discrimination” on employer cultures, employees and aspiring employees and on the work they produce in the creative industries and beyond. Our research consisted...
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What the latest Current Account Switching Service figures tell us
February 9, 2023
Whilst cash incentives have been driving switching, digital banks are showing how differentiating through product and service is a successful and more sustainable strategy. The Current Account Switching Service (CASS) is undoubtedly a success story. Almost 9 million current account switches have been completed using the service. And it works beautifully. The process takes just seven days, the comms to tell you what’s happening along the way are good, and salary credits, Direct Debits and...
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FleishmanHillard UK Analysis: Rishi’s reshuffle
February 7, 2023
The Prime Minister, Rishi Sunak has reshuffled several members of his Cabinet today along with reconfiguring the responsibilities of several Government Departments. Although many commentators noted that the Prime Minister would have to follow through following the sacking of his Party Chairman, Nadhim Zahawi, several have been surprised by the extent of today’s changes. Reshuffles are a reminder and a test of the Prime Minister’s authority which largely rests on two things: the power of...
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Davos 2023 Wrap-up
February 3, 2023
Catch up on the goings on at the World Economic Forum's annual meeting, Davos 2023 from our team of FleishmanHillard WEF watchers who had their finger on the pulse of all the key news and developments from the global conference. Davos Digest 2023: Issue One In the highest town in Europe, a rare winter heatwave has resulted in dwindling snow atop the craggy Swiss mountain peaks. A telling backdrop for this year’s Davos, where the...
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Political slogans: enticing or apathetic?
January 30, 2023
Political slogans may have become cliché by now, with many being recycled time and time again. This begs the question: how useful are they in signifying political agendas? And how much can rhetoric and snappy straplines actually inform us about policy? Throughout the myriad of slogans that have graced British politics over the years, the influence had on election campaigns and perhaps political popularity is clear. Slogans continue to remain ever-present in the lead up...
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FleishmanHillard shares new global energy crisis research
January 13, 2023
Earlier this week the Chancellor of the Exchequer announced that the financial support that has been provided for energy usage by businesses over winter will come to an end on 31st March, with a heavily watered-down package taking its place. But the pan-European energy crisis continues to significantly affect the economy, as well as have a wider impact on geopolitics and climate action, according to new polling by FleishmanHillard on global business leaders’ views about...
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The Prime Minister’s policy agenda for 2023
January 6, 2023
This week, the Prime Minister made his set piece speech setting out his policy agenda for 2023, following one of the most tumultuous years for British politics in decades. Though he has steadied the ship following the chaotic reigns of Liz Truss and Boris Johnson, the PM is still at the helm of a parliamentary party that has a penchant for regicide, as he enters 2023 with more problems than solutions. Sunak has attempted to...