Archive

Year: 2023

  • The changing face of influencer marketing and how to stay ahead of the curve

    July 4, 2023

    Following my attendance at the PR Week Influencer 360 event, I thought it was worth sharing some important news and trends within the influencer marketing sphere, and what this could mean for brands and creators. New Changes in disclosing what is an ‘Ad’ Previously the ASA shared guidance that a post should be declared an ‘Ad’ if the influencer received some sort of payment AND the brand had some form of editorial influence on the...

  • Taking a moment: How togetherness drives creativity

    June 29, 2023

      Whether kicking ideas around a design huddle, a quiet word of support from a colleague, or unplanned drinks after work, shared moments energise us as creatives. Now just to allay any fears, this is not a middle-aged man’s call to return to a five-day office week. I like going into the office. I also like working from home with a steaming cup of tea on my desk and no commute. But I was recently...

  • Money20/20 Europe: the focus for fintech comms moving forwards

    June 20, 2023

      And just like that, another Money20/20 Europe has come and gone. It was somewhat a little surprising to feel as though this year’s show was even bigger and better than last year’s. Extravagant stands, high energy and where else would you get to network on a pedalo and have donuts served to you by a robot?   Was this a completely accurate reflection of the fintech industry now? Probably more likely that the outlandish displays...

  • Wondering what’s trending in the world of Food & Drink?

    June 13, 2023

    This month, the London FAB Brand Marketing team has taken a deep dive into what’s hot and what’s cooling down in the industry.  Featuring hyper-local as well as a global view on food and drinks trends, the report also looks at ingredients & manufacturing, market maturity and how influences are crossing borders and verticals – the menu of food trends has never been livelier!​ We also put a spotlight on the future of food culture, whether that’s...

  • Fast-Growing Fintech Planet Appoints FleishmanHillard for European Media Engagement

    June 6, 2023

    The agency will focus on amplifying the tech provider’s market-leading integrated payments and software proposition to a European audience following a competitive pitch process LONDON, June 6, 2023 – FleishmanHillard has been called upon by Planet, a global provider of integrated payment solutions and software to the hospitality and retail sectors, to handle its media relations across Europe on a retained basis. The account will be hubbed out of the UK and will cover FleishmanHillard...

  • From valuation to profitability: internal comms priorities for fintechs in these times of change 

    May 19, 2023

    It’s no secret that a gear shift has been felt in the fintech industry. Valuation was once a sign of success and unicorn status was a much sought-after title. However, as we continue to see reduced valuations and funding amidst a tough economic landscape, profitability is fast becoming the holy grail. The team at Money20/20  recently looked into this move away from focusing on valuation in its latest report, ‘Welcome to the age of Centaurs’...

  • FleishmanHillard achieves EY National Equality Standard re-accreditation

    May 11, 2023

    In 2020, FleishmanHillard became the first PR agency in the country to achieve the EY National Equality Standard (NES) accreditation, and today are pleased to announce re-accreditation by EY after a rigorous assessment process. The EY NES – developed in collaboration with the UK Government and CBI – stands for a period of three years and is the UK’s leading DE&I standard. Receiving the accreditation is a recognition of the commitment FleishmanHillard has made to...

  • Gen Z and Body Image: Four Things All Brands Should Consider

    May 10, 2023

    We live in a hyper visual world. Fuelled by the likes of Instagram and TikTok, it’s hard to escape the constant stream of messaging that in one moment tells us to embrace our curves, celebrate cellulite, and show off our acne scars, and in the next moment makes us feel ashamed that we don’t look like supermodels in athleisure wear.   The tension between realism and idealism when it comes the depiction of healthy bodies online...

  • AI advancements set to bring seismic shifts in how we access healthcare

    May 5, 2023

    Recent breakthroughs in AI and the anticipated speed at which businesses and industry are expected to transform will likely bring seismic shifts to the Healthtech landscape – from the way that people access healthcare to how we utilize data and begin to develop new systems and tools. There is a whirlwind of innovation ahead and, as more businesses plug themselves in, the speed of transformation in the sector is likely to shift current challenges in...

  • FleishmanHillard UK has signed Working with Cancer Pledge

    April 13, 2023

    We’re very pleased to announce we have signed the Working with Cancer Pledge The Pledge was established as a way to abolish the stigma and insecurity that exists for people with cancer in the workplace. It asks organisations to provide a more open, supportive and recovery-forward culture at work for all employees with cancer. Christine Lydon, Director (Healthcare) and Chair of Disability ERG, commented, “Speaking from experience, navigating work after a cancer diagnosis can be...

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