Archive

Sports and Entertainment

  • FHF’s Golden Boot Winners: Which Brands Came Out on Top at the 2019 WWC

    July 19, 2019

    That there were enough campaigns of a sufficient quality and profile to evaluate in the wake of this, the most attended, most viewed and most invested in Women’s World Cup to date, speaks volumes of the progress that has been made by those involved the women’s game over the last four years. Despite this analysis generally adopting a similar format to those we have become familiar with in the wake of all major men’s tournaments...

  • PRedicting 2019: What’s next for…Sports Marketing?

    December 7, 2018

    Brands have long recognized that sport allows them to tell stories to a captive audience in an authentic, impassioned and credible way, albeit an audience increasingly stretched by the flood of messaging in this area. However, this is no longer enough. The next evolution of this, which the brave have already ventured into, is the requirement to take a stand and represent ‘something’. Philanthropy, cause and purpose through sport will become more and more prevalent...

  • FleishmanHillard Fishburn wins at Digital Impact Awards

    October 19, 2016

    FleishmanHillard Fishburn has won Bronze at the Digital Impact Awards for our Sports Relief campaign with Fitbit in Best digital communication as part of an integrated campaign. The Digital Impact Awards champion and reward the campaigns truly making a difference to the communications world. Now in its seventh year, the record number of entries and high standard of submissions given over to the judging panel highlights the extent to which the digital communications industry continues to innovate. Our Fitbit campaign, created together...

  • Friday TechMunch: Art or Science? Big Data in Football

    April 2, 2015

    Last year, IDC predicted that 44 zettabytes of data will be created by 2020 – to put that figure into context, it’s roughly the equivalent of 40 billion years of video. No wonder people talk about ‘Big Data’. Thankfully, organisations around the globe are putting it all to good use and doing plenty of smart things with the stuff, even in spaces that you might not traditionally associate with technological innovation. A case in point...

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