Archive
Purposeful Business
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Does your brand have an authenticity problem?
June 17, 2021
Stephanie Bailey, Senior Partner, Managing Director, Corporate and Head of FleishmanHillard COP26 Unit Does your brand have an authenticity problem? If what a brand does is different from what a brand says, then yes. You have what we call an authenticity gap. If, say, you are the CEO of a disruptive craft beer brand then what you say versus what you do really matters, particularly if your narrative is a core part of what distinguishes...
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The Authenticity Gap: FleishmanHillard release global authenticity research
June 9, 2021
At its heart, authenticity is the fundamental alignment of who you claim to be and who you really are. If the two are at odds, no matter who you are, people will be let down or dissatisfied, and you won’t meet expectations. At FleishmanHillard, we call this the ‘Authenticity Gap’ and we’ve been measuring it since 2012, using the Nine Drivers of Authenticity that shape consumer perceptions and beliefs. Our rich research data allows companies...
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FleishmanHillard in conversation with Fiona Harvey, Environment Journalist at The Guardian
May 14, 2021
FleishmanHillard UK Online Event: In Conversation With…Fiona Harvey, Environment Journalist at The Guardian, Monday 24th May 2021 at 2pm (BST) We’ve seen major commitments announced at the Climate Leaders’ Summit in April, and await the vital G7 meeting and Bonn climate discussions in July – but what does this all mean for our road to COP26 in November and tangible climate action? Join FleishmanHillard for an exclusive conversation with Fiona Harvey, award-winning environment journalist for...
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The New Race to the Top: Learnings from the Leaders Summit on Climate
April 26, 2021
With questions over the impact of COVID-19 on the COP26 climate summit in November, the importance of the Biden Administration’s 2021 Leaders Summit on Climate in entrenching global commitments to tackling the climate emergency this year cannot be overstated. Carbon emissions are expected to rise sharply in 2021 as countries seek to stimulate their economies following the devastation of the pandemic. Yet even with fiscal pressures, geopolitical tensions and more, we may have seen an...
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Six ways to visualise sustainability — Ensemble Studio
April 8, 2021
Steve Hickson, creative director of Ensemble Studio shares six ways that brands and businesses can get the right look when visualising sustainability through design and imagery. Capturing the vision for your organisation with clichéd images of trees or wind turbines, in most cases, do little to bolster your sustainability story. Steve shares six tips to developing a consistent and authentic visual approach for sustainability communications that will help businesses stand out. Read the article in...
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United vs. Divided: Buying sustainably
March 23, 2021
Rachel Barrett, Director Consumer expectations and demands when it comes to meaningful action on environmental and climate challenges continue to grow. According to recent research conducted by FleishmanHillard UK, one in five people (20%) regard climate change as a top priority when it comes to purchasing food and drink products. However, more than half of us (53%) also consider that the industry is falling short when it comes to tackling this challenge. This was particularly...
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The pandemic and the gender pay gap
March 8, 2021
Carly Hilkin, Associate Director, Purposeful Business Two weeks ago, the UK Government announced that employers will have an additional six months to report their gender pay gap data for 2020, due to the continued effects of the Covid-19 pandemic. In other words, companies that fail to meet the original gender pay gap reporting deadline of 4th April will not face enforcement until October this year. The news comes as campaigners and business leaders have been...
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Director Holly Rouse to judge EMEA Purpose Awards
February 11, 2021
Holly Rouse, partner and director of our Purposeful Business team is announced as a judge of this year's EMEA Purpose Awards. These awards, which return for a second year, recognise campaigns that creatively further purpose-driven work from organisations, brands, the public sector, agencies, charities and NGOs. The Purpose Awards are open to entries until March 31st. Contact us ...
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FleishmanHillard Davos Digest World Economic Forum 2021 – The Davos Agenda
January 29, 2021
The view from around the world Stephanie Bailey, Senior Partner, Managing Director of Corporate and Head of FleishmanHillard COP26 Unit What a year. What a year. At the WEF Davos Summit last January, there was hardly a mention of the new coronavirus emerging from Wuhan, China. Barely a peep. Nothing really given what was about to hit the world. One year on and Davos is radically different. The reverberations of a genuine global crisis have...
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Preparing for Ethnicity Pay Gap Reporting
January 29, 2021
Grace Duncan, senior account executive and Rima Sacre, director, purposeful business Four years after mandatory gender pay gap reporting was introduced, we have seen vast change as businesses tackle their gender equality. In fact, now only a couple of companies on the FTSE 350 have all-male boards. Shining a spotlight on the endemic inequalities within corporate structures enabled this change and now attention is turning to the next frontier of inequality, ethnicity. As the UK...