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Fail to prepare, prepare to fail…

September 20, 2023

Sports events are more high profile than ever before. The surging popularity of women’s sport is driving audience numbers ever higher with women’s sport viewing up 131% in 2022. 2023 is a bumper year for massive sporting events from the Women’s World Cup and the men’s and women’s Ashes to the Ryder Cup, Solheim Cup and men’s Rugby World Cup. These sporting occasions are some of the few things that we still watch live in...