Archive
Tech
-
FinTech in 2018: The Fads, the Fears and the Future
January 9, 2018
Last year proved to be another exciting ride on the FinTech rollercoaster. We reached out to over 30 experts from leading brands including Ant Financial, Citi, Ripple, Santander, Starling Bank, Visa and Western Union to share their insights on the biggest fads of 2017, lift the lid on their biggest fears, and unveil the most exciting opportunities for 2018. Our contributors identified Initial Coin Offerings (ICOs) as the most over-hyped trend of 2017, closely followed...
-
TechMunch: Taking the temperature of Health Tech PR
December 14, 2017
When I started in tech PR seven years ago it was still regarded as a niche industry. My peers all ended up in consumer, fashion, sports or entertainment. Yet today, it seems every company wants to be considered a technology company - from accommodation providers (AirBnB) to transport companies (Uber) to food takeaway services (Deliveroo). For some products and industries, the link to tech can seem a little tenuous (connected hairdryers?) but there is one...
-
TechMunch: AI and the art of thinking for a living
September 19, 2017
One of my favourite memories of university (of those fit to share anyway) was of a mural on the wall of the College of Arts & Sciences (my department of study) which (re)assured me that ‘A Liberal Arts degree is insurance against when the robots take all the boring jobs’. Beyond a vague irritation when visiting Science majors suggested our primary course of study should be learning to say the phrase ‘would you like fries...
-
TechMunch: The tech skills and innovation conundrum
July 27, 2017
At a recent team meeting, my colleagues and I took turns in nominating life-changing technologies. They varied from stackable farms and health sensors to new types of public transport and even e-commerce. While they might have sounded like the stuff of science fiction, if you step back and consider where we’ve come in the past ten years, these new technologies seem totally achievable. The smartphone only launched ten years ago, 3D printers came to the...
-
How companies can communicate credibly with the csuite podcast
July 25, 2017
We've partnered with the csuite podcast to discuss the findings of our UK 2017 Authenticity Gap Report. With guest Simon English from the London Evening Standard, EMEA Reputation Lead Nick Andrews and Managing Director of Corporate Communications discuss what companies can do to communicate more credibly. This informative panel discussion after an introduction to what the Authenticity Gap is and means for us from CEO Jim Donaldson. A big thank you to Russell Goldsmith for...
-
Gogglebox: How tech is transforming TV consumption
July 24, 2017
As consumers become increasingly device and screen agnostic, it’s clear that the boundary between linear TV and over-the-top content is waning. Consumers of nearly all age groups are watching less traditional television, finding new ways to get their fix of their favourite shows. The impact of streaming services, such as Netflix and Amazon, cannot be underestimated. They have, at the risk of sounding exaggerated, irrevocably changed the way in which a viewer consumes television, while...
-
TechMunch: Big data, micro politics
July 19, 2017
It’s been more than a month since June’s General Election, and now the dust has settled and we have emerged from beneath the overwhelming noise of political campaigning, think back to the content that graced your social media over the past few months. Brushing aside posts on unicorn hair and avocado recipes – just how many political adverts did you spot? With the divide between the carefully curated digital world and the raw reality of...
-
TechMunch: Fake News – The fashionable name for an old phenomenon
July 13, 2017
We all follow the news in some shape or form, don’t we? But how are we expected to know whether the news we are absorbing is factual and valid? Fake News, the Australian word of the year, has become one of the key buzzwords of the last 12 months, due in part to Donald Trump’s continual use of the phrase. It was during his first news conference as President-elect that the phrase entered the mainstream...
-
TechMunch: Can the British government lead the next industrial revolution? The tech community must make it happen
June 8, 2017
In the 18th and 19th centuries, British factories, businesses and politicians chose to embrace technological innovation in radical new ways. Through ingenious applications of modern technology, Britain placed itself at the helm of the industrial revolution. Today, talk of the 4th Industrial revolution is still limited to the tech community, but by embracing Artificial Intelligence (AI), the Internet of Things (IoT) and automation, Britain could redefine industry as we know it. Whoever is elected must...
-
TechMunch: What’s coming up in (you guessed it!) AI?
April 19, 2017
In my first TechMunch I spoke about technological determinism, a bit heavy I must admit so for my next post, I wanted to talk about something a bit easier to digest - the topic of the moment, AI. With less than a month to go until the AI Summit here in (at the time of writing) sunny London, there is plenty going on and with an AI programme recently beating six poker players to win...