Archive

Navigating Covid-19

  • Culture Trends Report 2021 – The Cultural Rate of Covid

    March 2, 2021

    Introducing our latest trend report, 'The cultural rate of Covid', authored by Head of Consumer and Brand Marketing, EMEA Lauren Winter. The report looks at how the cultural landscape has mutually shaped and been shaped by COVID-19 and how brands can understand the cultural shifts to have a dialogue with consumers with a new mindset. People took stock. They irrevocably changed. The new normal was ushered in. But ...the wave of human resistance to change is ever-present...

  • FleishmanHillard UK release new food and drink communications report

    February 23, 2021

    NAVIGATING A UNITED VS. DIVIDED NATION: FOOD & DRINK COMMUNICATIONS IN 2021 Coronavirus, climate change and Brexit have all had a profound impact on the way in which we purchase and consume our food and drink, as well as our outlook towards the sector in the UK. But these three forces have also all affected us in different, uneven, and unexpected ways. In this report, '‘Navigating a United vs. Divided Nation’, partner & EMEA lead...

  • FleishmanHillard UK Panel Event: The UK After COVID-19

    February 19, 2021

    FleishmanHillard UK Online Event: The UK After COVID-19, Thursday 25th February 2021 at 12.30pm (GMT) FleishmanHillard UK is delighted to host a panel event on 'The UK after COVID-19', focusing on what's next after lockdown. This virtual panel event, taking place 12:30-13:30 (GMT) on Thursday 25th February. Hear from: Gagan Mohindra MP, PPS to the Department for Transport, Chair of the APPG on Regeneration and Development and Conservative MP for South West Hertfordshire Nicolas Bosetti...

  • How design impacts business success — Steve Hickson, creative director of Ensemble Studio

    February 9, 2021

    Steve Hickson, creative director of FleishmanHillard's Ensemble Studio sat down with The Drum Editor-in-Chief, Gordon Young to discuss the relaunch of Ensemble Studio during lockdown and the fundamental role of design in business success. When asked why we chose a national lockdown to invest in our design business, Steve said. 'This is a five-year journey and despite the challenges of 2020 we made remarkable inroads in setting ourselves up for bigger and better things by...

  • Five ways to ensure the success of live events on social

    February 4, 2021

    Chloe Platts, Senior Account Manager If 2020 has taught us anything, it’s that there has never been more of a need to adapt. The impact of COVID-19 may have halted most large, in-person events, but with 44% of people worldwide now spending more time on social media than before, a live event could expand your online reach more than ever. In early 2020, 6.3 million members attended virtual events on LinkedIn following the launch of...

  • FleishmanHillard Davos Digest World Economic Forum 2021 – The Davos Agenda

    January 29, 2021

    The view from around the world Stephanie Bailey, Senior Partner, Managing Director of Corporate and Head of FleishmanHillard COP26 Unit What a year. What a year. At the WEF Davos Summit last January, there was hardly a mention of the new coronavirus emerging from Wuhan, China. Barely a peep. Nothing really given what was about to hit the world. One year on and Davos is radically different. The reverberations of a genuine global crisis have...

  • How companies can best prepare for COP26

    January 25, 2021

    Stephanie Bailey, senior partner, managing director of corporate and head of COP26 unit For a long time, there has been no hope. But it was clear from day one of the Biden administration that one of the world’s biggest economies was now prepared to re-engage with the climate issue. As we move towards November 2021 and the 26th UN Conference of the Parties (COP26), we can see the glimmer of something more positive. Like any...

  • Why good design is a business essential—Sally Eggeling, Ensemble Studio

    January 22, 2021

    Sally Eggeling, director of FleishmanHillard Fishburn's creative studio — Ensemble Studio — shares with The Drum why good design is a business essential for creating competitive advantage in an uncertain market.  "Good design establishes a bond," says Sally. "And design thinking has the power to spark ground-breaking creativity, drive authenticity and purpose, and boost reputation and value."  Read the full article here in The Drum. Contact us...

  • The next Covid battle: Vaccines vs Misinformation

    January 21, 2021

    Digital and social will have a hugely important role to play if we’re to beat Covid misinformation and with it, the coronavirus. Peter Wilson, Head of Special Campaigns Wouldn’t it be a tragedy if, after the miraculously fast arrival of covid-fighting vaccines, lazy communication programmes let Covid-19 continue to rage? Take herd immunity. This rather agricultural-sounding theory applies to vaccine strategy too. If a vaccine provides the majority who receive it with a form of...

  • Public Affairs leaders are ready to make an impact in 2021

    January 15, 2021

    Tim Snowball, Head of Public Affairs, FleishmanHillard Fishburn At the end of 2020, FleishmanHillard Fishburn launched its first major survey of in-house public affairs leaders. We left most of the questions open-ended to allow respondents the freedom to share what was really on their minds. The participants covered a wide range of sectors. Most were not current FleishmanHillard clients. This is a summary of what we learned:   Brexit and Covid-19 made progress on wider...