Archive
Creative
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How design impacts business success — Steve Hickson, creative director of Ensemble Studio
February 9, 2021
Steve Hickson, creative director of FleishmanHillard's Ensemble Studio sat down with The Drum Editor-in-Chief, Gordon Young to discuss the relaunch of Ensemble Studio during lockdown and the fundamental role of design in business success. When asked why we chose a national lockdown to invest in our design business, Steve said. 'This is a five-year journey and despite the challenges of 2020 we made remarkable inroads in setting ourselves up for bigger and better things by...
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Creative Director Kev O’Sullivan to judge PRWeek Global Awards
February 5, 2021
Kev O’Sullivan, senior vice president, senior partner and executive creative director is announced as a judge of PRWeek Global Awards 2021. The eighth PRWeek Global Awards comes at an extraordinary time in world history; with the role of communications not to be downplayed as it supports businesses and organisations in recovery. The awards champion the power of communication across the world, celebrating the organisations showcasing outstanding behaviour-change work on an international stage. Kev joins an esteemed judging panel of senior...
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Why good design is a business essential—Sally Eggeling, Ensemble Studio
January 22, 2021
Sally Eggeling, director of FleishmanHillard Fishburn's creative studio — Ensemble Studio — shares with The Drum why good design is a business essential for creating competitive advantage in an uncertain market. "Good design establishes a bond," says Sally. "And design thinking has the power to spark ground-breaking creativity, drive authenticity and purpose, and boost reputation and value." Read the full article here in The Drum. Contact us...
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FleishmanHillard Fishburn’s Christopher Onderstall to judge inaugural Just.Marketing Awards
December 7, 2020
Partner and Director of Creative Studio at FleishmanHillard Fishburn, Christopher Onderstall is announced as a judge of the inaugural Just.Marketing Awards. The Just.Marketing Awards aim to champion the outstanding creative and strategic work that’s been at the core of business and brand marketing this year like never before. It’s open to entries from marketing agencies, in-house marketing departments, freelancers, digital agencies, and media owners. Enter the awards before the deadline, 10th December here. Contact us ...
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Creativity festival adds FHF London creative director Nathan Woodhead to speaker line-up
October 22, 2020
FHF London creative director, Nathan Woodhead joins the stellar roster of outstanding speakers at this year's Creative Coalition 2020 festival of creativity, taking place online from 9th-11th November 2020. Nathan will be joined in conversation by beauty founder and tech entrepreneur, Sharmadean Reid MBE for 'A Case for Creativity', at 15.45 (BST) on Monday 9th November 2020. Tickets are available here. The Creative Coalition Festival is the UK's largest online event for the creative industries...
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Maintaining relevance is essential for postponed and cancelled tournaments – here’s how to do it.
July 13, 2020
By Alastair Lyon, Senior Account Executive. Since the COVID-19 pandemic locked its talons into the sports industry, those involved in showcasing tournaments have been confronted by an array of sobering questions. One of the most under-discussed of these is how the many competitions that face their first ever ‘fallow year’, can remain relevant without any live action to satisfy fans with? Many of the organisers, brands and broadcasters to whom this article applies are struggling...
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Are you just plain boring?
May 6, 2020
Are you just plain boring? By Kev O'Sullivan, Executive Creative Director. “When will my life begin?” Mandy Moore laments via sing-a-long song in 2010’sTangled. If you haven’t seen it, now’s kinda the time. Based on the German fairy-talepro Rapunzel, by the Brothers Grimm no less, the protagonist knows a thing or two about being isolated – and while she didn’t have Microsoft Teams, Uber Eats or even a Bob Iger Masterclass subscription, she pulls out plenty of creative pursuits to tide her over: from...
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Data-driven creative is not the ideal, it is the norm
November 7, 2019
Raise your hand if you’ve ever asked, or been asked, the following to your team or your agency: “hey we need some stats / research that supports our creative.” Don’t worry, no one is watching. You can admit that this has happened. When you’ve worked in PR and comms for as long as I have, you can understand, to a certain degree, why this happens. PR and comms professionals are under immense pressure and are, rightly or...
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From Grief to Opportunity: Brexit and the Creative Industries
March 16, 2018
This article was written for the Creative Industries Federation’s Brexit Conference on 15 March 2018, which FleishmanHillard Fishburn was delighted to sponsor. Tim Snowball spoke at the event in a session focused on how businesses are preparing for Brexit. In 1969, the Swiss psychiatrist Elisabeth Kübler-Ross published her famous work on the five stages of grief. Many in the creative industries might recognise the first four stages in their own reaction to the vote for...
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Safety Instructions for Creative Daredevils
June 2, 2015
Everyone wants to run innovative, ground-breaking marketing and communications programmes. We all want to create beautiful campaigns that make a real impact on a brand or company. To ‘play it safe’ earns no bragging rights on the marketing playground. But so often, we follow a familiar course because we know it’s what’s worked for the brand before. We carry on because the audience eats it up; albeit sometimes like my finicky toddler son. We don’t bother...