Archive
Consumer
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‘Building Back Better’ in the Food and Drink Sector
June 4, 2020
By Victoria Murphy, Account Manager The impact of COVID-19 has been felt substantially across the food supply chain. Retailers have seen dramatic changes in the way consumers are shopping, eating out-of-home has been shut down and will feel very different upon reopening in the months to come, and food inequality has risen significantly as households feel the pressure to feed their families during lockdown. Whilst the current challenges faced by the industry are vast, every...
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Pride 2020 may not be visible but it’s not lost its voice
June 1, 2020
By Christina Peach – Account Director, Diversity & Culture in Brand Marketing & Consumer, FleishmanHillard London, Co-Chair OPEN Pride UK + Allies, Top 10 LGBT+ Future Leader 2020 – British LGBT Awards As Pride month kicks off our focus turns to the LGBT+ community and the constant human endeavour for LGBT+ rights. Under normal circumstances brands and communities all over the world would be gearing up to launch experiential campaigns and organising their presence at Pride...
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What can brands learn from H&M’s eco-fashion fallout?
November 1, 2019
This week H&M CEO Karl-Johan Persson drew widespread reaction and criticism when he spoke with Bloomberg warning of the rise of "consumer shaming" to thwart climate change and said these ‘stop consuming, stop buying movements are a threat to the fashion industry and will have “terrible social consequences” - in reference to the widespread global protest action and socio commentary from the likes of Extinction Rebellion and Greta Thunberg. The thought behind Mr Persson’s comments...