Archive

B2B Communications

  • FleishmanHillard’s latest research report on trade shows the EU remains the most important international market for UK business

    March 29, 2023

    UK BUSINESS LEADERS: UK TRADE WITH THE EU AND WORLD STILL HAMPERED BY POST-BREXIT DISRUPTION, SEEN AS TOP ISSUE TO SOLVE FleishmanHillard Research Shows the EU Remains the Most Important Market for Trade, but is Affected by Issues at the Border and Across Supply Chains 73% of Business Leaders see Correlation Between International Trade, Business Performance and Corporate Reputation   The global environment for trade has been through a difficult few years, with the impacts...

  • FleishmanHillard’s Ensemble Studio scores a hat trick at the City and Financial Awards

    March 3, 2023

    Last night, FleishmanHillard's Ensemble Studio with client EY won Best Annual Report at the PRCA City and Financial Awards 2023! This is Ensemble Studio's third consecutive year of winning the award in this category at the PRCA City and Financial Awards, after winning in 2021 and 2022. The judges praised EY’s Impact Report for 'the purpose-to-value story supported by proof points and case studies, the crisp and accessible design, and the web-like interactivity of the downloadable PDF'. Ensemble Studio with EY was...

  • FleishmanHillard UK achieves PRCA Communications Management Standard accreditation for the eighteenth year

    February 27, 2023

    FleishmanHillard UK has achieved the PRCA's Communications Management Standard (CMS) accreditation — the hallmark of PR and communications excellence — for the eighteenth year. For PR and communications consultancies, CMS combines elements of ISO 9001 quality management and Investors in People people management with criteria specific to PR and communications consultancy providing a robust framework for agencies to manage their reputation, and enhance credibility and performance. For FleishmanHillard, CMS accreditation is a demonstration of its...

  • ESG doublespeak: Back to basics and corporate culture

    November 23, 2022

    In post 3. “The authenticity gap”, we honed in on how the 'feel-good' acronym ESG is marketed, why, and some of the unintended consequences. We now take ESG back to basics, with the connection between externalities and reputation, and the role played by corporate culture. Blinded by a thicket of ESG metrics, targets and ratings, managers can miss the point of why they measure in the first place: i.e., to ensure that their business endures...

  • ESG doublespeak: The authenticity gap

    November 16, 2022

    My last post, 'Knowing the score', highlighted how companies might assess CSR-bang for ESG-buck and how third-party ratings can play a role in the trouble with ESG. We’ll now hone in on how the 'feel-good' acronym is marketed, why, and the unintended consequences. Register to join us on Wednesday 30th November from 2-3 PM (GMT) to explore the role of communications in disentangling ESG at a time when sustainability has never been higher on the...

  • ESG doublespeak: Knowing the score with ESG ratings

    November 10, 2022

    In post “1. The uncomfortable truth”, we highlighted how ESG ratings don’t measure a company’s impact on the Earth and society. Let’s now look at how companies might assess CSR-bang for ESG-buck and how third-party ratings can play a role in the trouble with ESG. It had all started so well. In 2004, the Secretary-General of the United Nations wrote to over 50 CEOs of major financial institutions. He invited them to participate in a...

  • ESG doublespeak: The uncomfortable truth about ESG investing

    November 2, 2022

    The audience was stunned. During his presentation at an FT Moral Money event on 19 May 2022, Stuart Kirk, the head of responsible investments at HSBC Asset Management, was adamant: “Climate change is not a financial risk that we need to worry about.” Was he breaking rank or shining a light on general insincerity? Despite its surge in popularity, many suspect that ESG investing will not address our generation’s urgent challenges. Consider the battle against...

  • Cyber-attacks in the changing world of cyber communication

    October 4, 2022

    High-profile cyber-attacks seem to be hitting the headlines even more regularly in 2022. For every incident you see in the press, there are many more that never become public. We’ve spent an awful lot of time responding to ransomware attacks this year, and we have spotted some emerging trends. Cyber-attack tactics All ransomware attacks have a common thread – computers or systems are encrypted and you have to pay the hackers to make the pain...

  • Ransomware and the rise of cyber-attacks in 2022

    September 21, 2022

    While high-profile cyber-attacks continue to hit the headlines, for every incident you see in the press, there are many more that – thanks to a good crisis communications response – never become public. Our Crisis and Issues Management team has spent an awful lot of time working with companies to prepare for, respond to and rebuild reputations from ransomware attacks. Here they share some emerging trends. Changing perceptions of ransomware Ransomware attacks have become depressingly...

  • FleishmanHillard Davos Digest 2022: Day 2

    May 24, 2022

    Davos Digest 2022, Day Two And that’s a wrap on Davos, day two! The shadow of two issues loomed large over the agenda – climate change and the Russian invasion of Ukraine. Notable appearances included U.S. climate envoy John Kerry, Spanish Prime Minister Pedro Sanchez, and European Commission President Ursula von der Leyen. We saw panel discussions on decarbonisation across industries, with a special focus on those perennial problem industries – shipping, aviation, steel, and...

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