Archive
Reports
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How effective communications impacts the B2B technology sales funnel
May 1, 2019
Whether you’re working in retail, healthcare, property or sports, technology plays a crucial role in producing, delivering and marketing your products and services. The hardware and software that a business uses plays a key role in determining future success, and this is upping the ante for businesses looking to technology to give them the edge. Faced with winner-takes-all market dynamics, communications functions today are under significant pressure from the C-Suite to prove how they help...
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The Millennial Manifesto for Businesses
April 18, 2019
A new generation is taking hold of business. They are the millennials, and in less than six years’ time they will make up 75% of the world’s working population. But their rise to power isn’t just a generational shift. Millennials are angry. They won’t have pensions, won’t have houses and will earn less than those before them. The ambitious environmental and social change their parents’ generation promised hasn’t fully materialised. The difference is, millennials are...
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PRedicting 2019 Report
December 20, 2018
We live in interesting times, both as a country and an industry, but while there are many challenges ahead, there are also opportunities. In fact, the past year has been yet another year of growth for the UK PR business. Certainly here at FleishmanHillard Fishburn we are continuing to build upon our merger, now three years old. We were very fortunate to be named PRWeek's Large Agency of Year this year as well as being...
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The Authenticity Gap Report 2017
July 25, 2017
The 2017 UK Authenticity Gap Report has raised challenging questions about using business leaders to deliver key messages and how companies are struggling to connect credibly with their stakeholders. The research studied 160 companies across 20 industries to help discover where Authenticity Gaps exist. Mapped against the Nine Drivers of reputation it provides actionable insights to help companies understand where they can develop to help build upon their reputation and become leaders in their industry...
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The Authenticity Gap 2015
November 30, 2015
We have just released our 2015 Authenticity Gap report which explores the importance of authentic communications and measures the performance of different sectors against our Nine Drivers of Authenticity. You can read the full executive summary here. Visit CenterOnReputation.com for different industry category studies, insights from leaders in the industries and the opportunity to pull additional industry or company-specific reports. You’ll also find other information from across the industry on topics related to brand and reputation. You can engage with...