Archive

Year: 2014

  • Westminster Food and Nutrition Forum – The Obesity Debate in 2014

    February 17, 2014

    Obesity in 2014 The Westminster Food and Nutrition Forum events have always been a bellwether of the obesity debate and the evolving priorities of the community of stakeholders that attend.  The first such event of 2014 was no exception. Whilst the theme – Commissioning services, engaging business and encouraging healthy choices had a particularly medical focus, the range of speakers – from industry, science, central and local government as well as medicine paved the way...

  • We Need to Think Bolder if We Are to Rebalance the UK Economy

    February 12, 2014

    The recent report by the Centre for Cities was a startling yet perhaps unsurprising indictment of the UK economy in 2014. London dominates Britain more than at any other time in our history. Why, you may argue, is this even unhealthy; surely whilst London prospers the rest of the UK benefits too? Put simply, the rest of the UK does benefit but it also pays a price because as London has grown, it has become a black...

  • How Should Brands Navigate Our Relationships With Facebook?

    February 5, 2014

    On February 4, 2004, Mark Zuckerberg sat in his Harvard dorm and launched the beginnings of a social network that would change the world as we know it. Facebook has altered the way we organise our lives, how we build relationships and even how we speak. Walls are no longer the foundations of buildings and posting on them takes on a whole new figurative meaning. So how did a group of cash-strapped university students create...

  • You’ll Never Guess Who Won the Super Bowl Ad Social Amplification Match

    February 3, 2014

    ...probably because you weren't thinking about it. But here at FleishmanHillard, we are often tasked with amplifying adverts on social media. It's a common brief, from the days of writing and issuing a press release about a new ad, to the more current complications around live tweeting, creating content and building online buzz. It's just one of the reasons why we have developed Black Box, a tool that drives real-time insight that can drive social conversation...

  • Friday TechMunch: Long Live the King

    January 31, 2014

    Hi, I’m Liz…and I’m a Candy Crush addict. It feels so good to finally be able to say it! For the uninitiated (those who have been living under a rock for the past two years), Candy Crush Saga is a match-three game, much like Bejeweled, where players slide, swap and match candies to score points and complete a level. If you want to, you can also connect it to your Facebook account so you can share...

  • Friday TechMunch: The Demise of Facebook? Maybe Not…

    January 24, 2014

    It is a truth universally acknowledged that every social network giant will eventually crumble under the weight of accumulated banality (made up largely of misspelt posts, pictures of ultrasounds and funny cat vids – guilty as charged on the last one, in the case of the tech team). Indeed, every one-time successful social network, from MySpace to Friendster to Xanga has repeated that woeful story arc; exploding into the collective consciousness, becoming vital, becoming standard...

  • TEDxEastEnd 2014: Society Beyond Borders

    January 22, 2014

    This year, FleishmanHillard offered PR support to TEDxEastEnd, which took place in Bethnal Green on Saturday. The one day event explored the theme ‘Society Beyond Borders’ through a range of live speakers, TED Talks videos and performances. Speakers included research scientist, blogger and author of Secret Diary of a Call Girl, Brooke Magnanti; founder of the Everyday Sexism Project, Laura Bates; campaigner for human rights, democracy, civil liberties, LGBT equality and global justice, Peter Tatchell...

  • Friday TechMunch: RoboEarth and the Thingternet

    January 17, 2014

    Despite many of the team working in technology for many years, some of the advancements still continue to shock and amaze us. This week, we were all talking about RoboEarth, a network where robots can share information and learn from each other with the aim of assisting humans – whether that’s tidying up the house, or administering care to patients in hospital (which does sound a little scary). Researchers involved, from Philips and various educational...

  • Friday TechMunch: acCES All Areas in Las Vegas This Week

    January 10, 2014

    Naturally, there’s been a lot of chatter around one of the world’s most prominent tech events, the Consumer Electronics Show (CES), which takes place every year in its home town of Las Vegas. So what are the biggest themes coming out of this year’s show? There’s been a major flux in the number of ‘connected’ everything being showcased and wearable tech has also been hogging the limelight. We’ve pulled together a round-up of some of...

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