How do you help a company transform its perception both internally and externally to realise enormous new business potential?
To accomplish this, Seagate, IDC and their global PR agencies including the FleishmanHillard team here in London, embarked on a multi-year thought leadership platform and campaign. The aim was to lift Seagate above its traditional communications arena, and reach new potential customers, partners and clients. The campaign launched on 4 April 2017 with a data-and-content rich microsite, videos, deep-dive whitepaper, global announcement and an ‘exclusives’ media strategy.
The campaign was a huge success, smashing Seagate’s global coverage target, driving thousands of visitors to the microsite and even more downloads of the white paper. We also took the company from an almost standing start in industry thought leadership to number one share of voice globally through our campaign about Seagate’s view of this new world of data.