Making a Series B funding round the most hotly discussed investment in embedded finance


Making a Series B funding round the most hotly discussed investment in embedded finance

(Source: Swan)

Embedded finance provider, Swan, had been working with FleishmanHillard UK’s fintech team since January 2023, building its message development and communications at a pan-European level. However, September 2023 saw the most exciting new milestone for the business: its Series B, €37 million funding round.

Following a well-known fintech ‘funding drought’ this served as the perfect moment to position Swan firmly as the leading embedded finance provider in Europe, building on strong foundations already laid with key pan-European media.

We developed a powerful narrative to support the news, moving it away from just a funding announcement, to become a clear story around Swan’s growth and ambitions. The supporting strategy allowed Swan’s local teams to activate in-market and across social channels for maximum impact across the continent.

As a result, we secured feature-length interviews with major pan-European titles like CNBC, Sifted, TechCrunch and Insider, enabling Swan’s other market teams to secure further coverage in the likes of Handelsblatt, Les Echos and Business Insider NL, amounting to 126 pieces to date. The news also saw organic mentions from key fintech influencers, including 11:FS, and over 8,000 earned engagements across social.

Sarah Wachter, Communications & Brand Manager, Swan

“The FleishmanHillard UK team devised an impactful strategy and storyline to support our funding. It resulted in a level of coverage and media engagement we’ve never experienced before. Their fintech experts put Swan on the map and our leadership team and investors were extremely impressed”