Reputation Management

Reputation Management at FleishmanHillard UK
Businesses who treat their brand and corporate reputations as two unrelated entities are increasingly finding themselves exposed. Consumers, stakeholders and influencers all expect a company’s purpose to be evident in, and aligned with, its products and brands. Authenticity – a true and evidenced commitment to embodying the company’s purpose – inside and beyond its walls – is fundamental to maintaining a strong reputation.
We have established teams that specialise in helping businesses build a lasting reputation. We offer clients guidance in defining their purpose, communicating it and aligning everything they do behind it. We fuel our strategies with our proprietary research into how businesses around the world are performing against their competitive set on all of the drivers of reputation. This research helps clients avoid what we call an Authenticity Gap.
Our senior client advisors craft campaigns to strengthen organisations’ licence to operate, providing much needed protection in this increasingly activist environment.
Services
All clients have access to our deep expertise in research, planning, strategy, execution and measurement and evaluation but we also offer in particular:
Strategic media relations
Industry leadership positioning Crisis and issues management Corporate Responsibility |
Stakeholder engagement
Executive communications Thought leadership and research Market expansion |
Reputation Management News & Opinions
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Cannes Lions 2022: Day 2 Round-up
June 22, 2022
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Cannes Lions 2022: Day 1 Round-up
June 21, 2022
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Jim Donaldson to judge the PR Cannes Young Lions
May 30, 2022
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FleishmanHillard Davos Digest 2022: Day 4
May 27, 2022