Vital Sector Support from Government

Since the onset of the pandemic in the United Kingdom, UKHospitality (UKH) has been successful in securing vital UK Government support to save and protect hospitality and tourism businesses wherever possible.

Working closely with the UKHospitality in-house team and executive, FleishmanHillard UK has provided ongoing senior political counsel, quickly devised impactful, integrated public affairs campaigns and launched multiple grassroots digital initiatives.

Not only has this helped UKH secure policy changes and preferential funding (for example, a business rates holiday in 2021 and the introduction and subsequent extension of a hospitality and tourism VAT reduction from 20% to 5%) but it has also helped to champion the reputation of the sector as a key British industry deserving of widespread political and stakeholder support.

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