Technology at FleishmanHillard UK
In a world where technology, especially AI, is shaping every industry, the lines between business, society, and innovation have never been more blurred. And it’s not just AI that is sweeping through industries: quantum computing, cyber security, next generation connectivity and many other innovations are disrupting the status quo. The real-world impact of technology is now felt more acutely than ever, affecting everything from public trust to global economics.
Our technology team are experts at understanding these seismic shifts and anticipating what’s next. We bring together a deep understanding of reputation and brand with critical technical knowledge. We translate complex technology trends into compelling stories that resonate with the audiences our clients need to reach, ensuring your brand is not just part of the conversation, but leading it in a rapidly evolving landscape.
Case study
How do you build reputation and sales in a new business area?
Akamai had a growing cyber-security business, but it needed to consolidate its reputation and authority as a cyber-security superpower. We developed and implemented an award-winning communications programme that took the company from being known as the bastion of bandwidth to the cutting edge of cybersecurity. Though a targeted B2B campaign, we saw a succession of strong results. Earned media coverage in EMEA increased by 20% and Akamai’s spokespeople are now frequently approached to comment in the media on cybersecurity issues. As its visibility and authority in security grew, so too did recognition from influential bodies. Akamai was invited to become a founding member of FS-ISAC’s trusted vendor program, a global cross-industry body dedicated to protecting financial services firms from cyber risks. Crucially, the security side of the business showed growth of 20%, with revenue almost on-par with the business’ legacy content delivery business, exceeding targets.
More work
Services
All clients have access to our deep expertise in research, planning, strategy, execution and measurement and evaluation, supported by our AI communications toolbox. We also offer:
| Communications strategy
Narrative and messaging
Reputation management
Crisis communications
Integrated campaign planning |
Content strategy and development
Product launches
Executive profiling
Media and influencer relations
Events strategy and speaker bureau |
Contact us
