We believe company culture has the potential to be an inimitable force against disruption — existing or imminent — that imposes on your business goals, priorities, and ultimately performance.
But there’s a way to shape culture and a way to not shape culture. While your business objectives may be singular, culture – as a means of getting there – is never just one thing. It’s always a combination of elements. That’s where we come in with Cultural Alchemy.
Cultural alchemy is the art and science of blending the unique elements of your organisation to ensure that your ownable, differentiated culture is clearly defined and — when activated in the right way — naturally powers and progresses business objectives like performance and innovation by way of an engaged, aligned and inspired workforce.
And it works. Because your employees are diverse, spanning generations with different skill sets, motivations, ambitions and values, meaning it takes a blend of cultural “ingredients” to speak to and inspire them all.
This is what we do. We bring together experts in communications, HR and change management (Prosci-certified) who understand the mutual independence between company culture and change.
But our biggest differentiator is that we understand – and know how to activate – the vital role creativity plays in igniting the employee motivation needed to drive both. Creativity is cultural alchemy’s vital activating ingredient, enabling us to do more than simply reach your people. That is why specialists in data-driven audience insights, planning and creative also sit at the at the very heart of our practice.
The result is transformative work for our clients that connects with employee audiences to embed lasting change, drive performance and deliver tangible impact.
Examples of where our unique combination of strategic rigour and creative excellence can help deliver against your critical business needs:
Culture and employee experience
- Company rebranding and internal roll-out
- Employee value propositions (EVP) and employer brand
- Culture, values and behaviours
- Workplace relocation
- Leadership communications
HR & Talent Strategy
- HR strategy and policy implementation
- Leader and manager effectiveness
- DE&I
Business Transformation
- Vision and strategy launch and implementation
- Leadership transitions
- Operational change
- Restructuring, re-location and site closures
- Digital transformation
- Sustainability
Transactions
- M&A and JVs
- Divestitures and spin-offs
- IPOs
Issues & crisis
- Employee relations
- Internal crisis management
- Response to organisations’ external issues and crisis
- Response to world issues and moments of crisis
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