Best practice advice, design and production
The information architecture, interconnected content and creative execution, led by FleishmanHillard UK, were produced in close partnership with Virgin Money’s sustainability, investor relations, brand and web teams. This work represents an evolution of the award-winning 2019 report of the same collaboration.
The report makes the argument for bringing fresh air into a market dominated by five banks. The narrative describes the benefits that the organisation brings to its stakeholders.
The content details the purpose, values and brand attributes the company stands by, the business strategy and ESG goals, value creation model and the customer-oriented divisions, scale and technological know-how that make it happen.
The hub represents the launch of Virgin Money new sustainability strategy. FleishmanHillard UK advised on information architecture and wrote content. The publishing date was made to coincide with that of the report (the two cross-reference each other) and represents the foundation of a flagship website that will develop and flourish.
FleishmanHillard UK helped map out regulatory and data priorities as defined by the FRC and rating agencies. At the same time, we facilitated a series of collaborative workshops designed to tap into the deep pool of knowledge and points of view from within Virgin Money.