Following the success of our work in 2018, FleishmanHillard UK was tasked to increase media attendance and engagement at Money20/20 Europe 2019, Europe’s largest FinTech event.
To create buzz and excitement with media and influencers ahead of the event, we crafted tailored story angles, facilitated interviews with Money20/20 spokespeople and keynote speakers and recommended pertinent content sessions to help them craft unique stories.
More than 150 members of the press attended Money20/20 Europe in Amsterdam in 2019, a 15% increase on 2018 numbers. On-site, we coordinated the press lounge, facilitating 25 dedicated interviews with CEOs and C-Suite executives to help shape stories around the future of finance.
We generated over 500 pieces of coverage and 4 million social media impressions during the three-day conference, firmly anchoring Money20/20 Europe as the region’s top FinTech and payments forum.
“Once again, FHF increased the global media presence at Europe’s largest FinTech event, driving engagement with some of the industry’s foremost media and influencers to drive bigger and better reach than we’ve ever achieved before”
– Simon Murray, Head of Marketing, Money20/20 Europe.
