Manufacturing and Industrials at FleishmanHillard UK
The manufacturing and industrials industry is at the heart of global business and trade.
We work with companies in the manufacturing and industrial sector to help them manage their hard-earned reputation, grow brand awareness and change customer and stakeholder perceptions. Our team of experts is tapped into the trends that affect the industry and apply this knowledge to developing communications strategies that help clients meet their business and communications goals.
We have worked with multi-national organisations across the value chain, from FTSE 100 packaging brands to global steelmakers, from manufacturers of infrastructure components to heavy industry specialists.
Our work involves narrative and message development to help businesses tell a clear and cohesive story to audiences through to strategic media relations and targeted stakeholder engagement. We work closely with our clients to help them address communications challenges and create engaging thought leadership that resonates with multiple audiences.
A long-standing client – a global leader in their field – wanted to be the most admired packaging company in the world. To help them with this aim, we developed a benchmarking survey to understand audience perceptions, using these insights to develop a campaign that positioned the company as an innovative, creative brand that worked in partnership to solve business problems.
The integrated, multi-channel, AMEC award-winning campaign, in collaboration with multiple agencies shifted focus to solutions rather than products, supporting visual marketing with compelling written content in key titles. As well as over 35 pieces of coverage in three months and CEO interviews secured in the BBC and WSJ, the second wave of the survey found that their reputation as the leading packaging provider grew by 6%. The company also had the highest share of voice of its competitors across print, online and social media.
We continue to support the global communications team with strategic media relations, executive profiling, and issues preparedness.
All clients have access to our deep expertise in research, planning, strategy, execution and measurement and evaluation but we also offer in particular:
|Strategic media relations
Thought leadership and research
|Narrative and message development
CSR, purposeful business and corporate reporting
Issues and crisis preparedness